Internet Marketing Tips, Suggestions, & Ramblings

Why You Need to Hire a Great SEO Company (Not a Good One)

Is your SEO company your best friend? Your go-to guy?

If not, maybe it’s time you found one.

You see, a good SEO company will deliver on its PPC, website and SEO services. “Good” works for lots of online businesses. However, an SEO company who truly has your best interests in mind will offer you so much more. An SEO company like that can help take your business to a whole new level.

The key word in that scenario is “help.” Because that’s what the best SEO company can and should provide — help for your business that goes above and beyond the norm.

Got your attention? You can’t settle for a “good” SEO company. You need a great one.

A hearty handshake between two businessmen.

A Great SEO Company Will Help You Achieve Your Long Term Goals

As an online business, you’ve got two main things on your mind:

  1. Convert viewers into customers; and
  2. Win their loyalty.

You’re trying to form lasting business relationships, not just make a quick buck. You want loyalty that will last. You have to listen to what customers want and then give it to them. That’s the surest way to have them buy from your brand again and again.

Well, it’s the same thing with the best SEO companies to work with. They’re in it for the long haul. So your ideal SEO company should help you meet your long term goals. Like you, they know that the best customers are the ones who stick around. Like you, they need to be good listeners. Hearing out your business objectives and crafting a strategy around those goals should be high on their list of priorities.

You already know that SEO isn’t a “one-and-done” deal. Simple changes won’t have much lasting effect. Not in the ever-changing SEO world, anyway. A great SEO strategy takes time to show results.

A Great SEO Company Will Stick to Best Practices

Believe it or not, a great SEO company will want what’s best for you. And sometimes that doesn’t always line up with what you want.

“But what about my rankings?” you might ask. “I want to be on the front page of Google! I don’t care how it’s done!”

If that’s your goal, then of course a great SEO company will eventually get you there. But a great SEO company will never do anything to your site that will hurt your business. Even if it seems to help at first.

A great SEO company will make sure you’re on the right road to success. You know, “white hat” SEO methods only. That means avoiding all the stuff Google says to avoid in their Webmaster Guidelines. Remember, there’s no such thing as a “quick fix” in SEO. Old-school strategies like keyword stuffing and link farming might get you big results quickly at first. But they will eventually get you in big trouble with Google. We’re talking nasty penalties to your rankings. And you do not want that.

So it might seem like a great SEO company doesn’t do everything you want. That can be a hard pill to swallow. But you need to trust the experts. You need an SEO company who will work with you, not just for you. And sometimes that means doing what’s best for you, instead of what you want.

 What Makes a Great SEO Company?

What do you look for in your ideal search engine optimization company? Is it a range of affordable SEO services? Content that converts? Winning PPC campaigns? Your SEO company should be more than a means to increase your revenue. You see, there are people behind the voices you hear and emails you read. People who care about what they do. And yes, that includes caring about helping you improve your bottom line.

Yes, of course you should find a company that will deliver knock-out content. You still need someone who will watch your traffic and rankings like a hawk. But that little bit of extra attention separates a “good” SEO company from a “great” one.

At SEO Inc., we want to do more than just deliver you the best SEO services in the business. We want to see you succeed. Sure, our SEO services help increase your traffic, rankings, and revenue. But we also offer you a healthy working relationship. And that’s the thing that will give you the advantage over your competition.

If you’re hearing from your SEO company only when things go wrong, watch out. That’s a clear indication you might need to look for a new one. If and when that happens, we’re listening.

About Eric Seal

Eric SealEric has written copy for hundreds of blog posts, press releases, and website pages across a wide range of industries, from upscale luggage vendors and industrial warehouse equipment to luxury international hotels. His ability to write engaging content while maintaining a client’s brand and voice has made him a valuable member of the SEO Inc. team. Eric holds a BA in Literature and Writing from Cal State University San Marcos.