Internet Marketing - SEO - PPC Blog by SEO Inc

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile before their public days on the stock market. Buying Instagram allowed them to increase their performance […]

Read More

Ensuring your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s relatively easy to set and track goal progress directly […]

Read More

To get a better understanding of why we are where we are today, we’re told to take a look back at history. The same could be said of the digital marketing and search engine Industries, so today we’re taking a look at Google Update Florida. Released in 2003 (seems like an eternity when it comes […]

Read More

As an SEO Agency Of the Year finalist, it might be thought that we are used to industry recognition, but we are yet again humbled by are reoccurring inclusion as one of San Diego’s top SEO firms. With the rapidly growing and ever-changing nature of the industry, our prevailing recognition speaks to our adaptability and […]

Read More

Creating Authoritative Content Everyone Loves Step One:  Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is, and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each […]

Read More

Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your cross-channel marketing strategy can make all […]

Read More