Internet Marketing Tips, Suggestions, & Ramblings

Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic. […]

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Goal Tracking Essentials for Local Businesses

By: | February 27, 2017 | View: 3202

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting […]

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To all the small businesses with mobile-friendly websites: We salute you. Maybe you followed our local search advice, or maybe you came to the conclusion yourself. One thing’s for sure—you’re making the mobile web a better place for users. But your job isn’t done. Far from it. There’s one more thing—one major thing—you can do […]

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Remember the local ranking factors page Google updated last year? Google dove deep into the three main ranking factors for local pages: Relevance, Distance, and Prominence. Although the page is full of information that tells you how to rank better locally, we thought we’d go into some specifics of how to actually do this. Here’s what […]

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Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, if used incorrectly, you could find yourself losing a lot of money… with little to show for the effort. That’s a sting […]

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Google has announced the release of a mobile-friendly test API. The test API will allow webmasters to automate their mobile-friendliness checks rather than check for it manually. Google has provided samples to help webmasters get started with the test API. The API is currently running in beta in Search Console. Users may try out the […]

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