Internet Marketing Tips, Suggestions, & Ramblings

Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The […]

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Google Kills Off Content Keywords Feature

By: | December 5, 2016 | View: 2159

In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords […]

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The Google algorithms—you know them, you fear them. Like a host of vengeful gods, the pantheon of Penguin, Panda, and Hummingbird affect the SEO world with an often catastrophic impact. Whenever they happen to grace us with their presence, horror stories of lost rankings and penalties spread like famine and plague. Even the most Google-faithful […]

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With digital marketing shifting its focus toward users instead of search engines, social media optimization (SMO) has been on the rise. Lengthy, keyword-rich copy is still a great way to get seen by search engines, but for connecting with customers, SMO is the new frontier. We were recently named one of the Best SMO Companies […]

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Google has begun experimenting with mobile-first indexing, which was first announced in mid-October. The mobile-first index will primarily show mobile results over desktop results, which should be “more useful” to the user base who is searching more and more on mobile. Google has offered some recommendations for webmasters to prepare for the mobile-first index: You […]

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Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people […]

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