Internet Marketing Tips, Suggestions, & Ramblings

In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the major search engines is a science – one that we know from […]

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How Content Marketing and SEO Work Together

By: | November 1, 2017 | View: 2340

These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users, but also build and improve on SEO. SEO used to be as easy as throwing keywords in the meta tags, and you could rank for anything, regardless […]

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What You Need to Know About Google AMP

By: | October 18, 2017 | View: 1641

The Accelerated Mobile Pages project, also known as Google AMP is an open-source project designed to improve page speed on mobile devices. It was launched in February 2016 and studies show that websites using AMP technology load up to 85% faster than the same website without AMP technology. Though initially the project was aimed only […]

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Google began testing the mobile-first index in November 2016, though talk of it first began in September 2015. They have chosen this path since the majority of their traffic comes from mobile devices. We’ve heard that the launch could be happening soon, and Google has hinted that your mobile site needs to be responsive ahead […]

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Making Use of Google’s Structured Data

By: | October 4, 2017 | View: 1932

Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, so they can improve their rankings, and thus the searcher experience. Google has introduced the […]

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Site Optimization vs. Traffic Optimization

By: | September 27, 2017 | View: 1910

Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The more traffic, the more customers, […]

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