What is Google Site Kit?
Google Site Kit is part of the Google Developers suite of tools. It is designed to make it easier to integrate Google services into WordPress sites. Once you have Google Site Kit installed, you can access unified insights and any functional product capabilities directly from the WordPress admin panel. When helpful, it will also provide insights into Google products for advanced reporting and product configuration capabilities. Google Site Kit is installed by request in our SEO Services.
What’s Included with Google Site Kit?
Once installed, the Google Site Kit will provide the following Google Services as a dashboard within your WordPress dashboard:
- Search Console: The Google search console is a free service that aims to help website owners monitor, maintain, and troubleshoot your website presence in the search engines. Its tools and reports allow you to confirm that Google can indeed find and crawl your site. It also includes search traffic data for your website, including how often your site appears in search, which search queries show your site, how often people are clicking through for those queries, and more.
- Analytics: Google Analytics is another free service that intends to help website owners learn more about the people who are visiting their website. With it, you’ll be able to find the most popular pages on your site, the places people are visiting your website from, how long they are staying on your website, and more.
- AdSense: Google AdSense is a way to monetize your content with ads. If your website does not use Google AdSense for monetization purposes, then you do not need to connect the AdSense module from within WordPress.
- Optimize: Want to run split-tests with your audience to optimize their experience? Google Optimize lets you do just that for free, without any coding knowledge.
- PageSpeed Insights: This tool is most useful for developers who want to learn more About how Chrome users are experiencing a website. It will provide insights into how quickly a page loads and provide suggestions for improvement.
- Tag Manager: Use Tag Manager to organize reports for your various marketing campaigns. Adding tags in the tag manager dashboard on WordPress will add them within your Google account for ease-of-use.
Google search console is the only tool automatically enabled for everyone. When you complete the setup process, you will have granted permission to allow WordPress to access your Google Search Console data so it can display on your dashboard.
After you have granted their respective permissions, you’ll receive a completion notification. From there, you’ll be able to click on “go to my dashboard.”
Once you’re in the dashboard, you will have options to connect to other services including, analytics, AdSense, and Pagespeed insights. These are entirely optional; however, the more services you connect to the Moor insights you will be able to access from within your WordPress dashboard.
If you want to be able to connect for Optimize and Tag Manager, you will have to do so from the settings of the plugin.
Will Installing Google Site Kit Slow My Website Down?
Ultimately, because this plugin is created and maintained by Google, there’s no reason to believe it would be full of bloat or anything that would cause your site to slow down. It can help improve your site speed because you no longer need the manual analytics code. Though other Analytics plugins exist, those are known to cause some slow down.
Ways to Use Google Site Kit
- Make it a point to review the main dashboard weekly looking for significant changes in how people are finding your site.
- Compare your top-performing pages and look at how people found them. Is a particular social media channel drawing in more visitors? Are all of your top-performing pages related to a single topic or product? Use the trends in the data to plan your content and social media strategies to keep the traffic boost going.
- Monitor how your recent blog posts are performing by looking at the individual page reports.
- Enable the PageSpeed Insights and Analytics modules to determine whether your page load time affects your bounce rate.
The Google Site Kit WordPress plugin was released on October 31, so it’s still a young project. While many are much impressed by the initial release, we know there will be additional features added at a later date – because what Google product hasn’t undergone an evolution since its initial debut?