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Google is one of the biggest names in the search engine world. Building your company’s content for Google is an important aspect of SEO. In addition, Google’s advertising platform, AdWords plays a large role in the marketing world. Learn all about the various benefits of Google Services and how to keep your content up to par with Google’s algorithm.

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With so much competition on the web these days, it’s vital to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your efforts. Targeting the Wrong Keywords It’s not enough to find the keywords and check them to see...
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google search console disavow screen
Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer...
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Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic....
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Example of the Customer Actions view on a Google My Business page
Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting...
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Google In jail
Google has announced the release of a mobile-friendly test API. The test API will allow webmasters to automate their mobile-friendliness checks rather than check for it manually. Google has provided samples to help webmasters get started with the test API. The API is currently running in beta in Search Console. Users may try out the...
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Three mobile phones lie in a row. Six apps, presented as multi-colored boxes, are arranged in two rows of three.
On January 10th, Google began rolling out its mobile interstitial and pop-up change. Initially announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of a site from view. They can appear immediately or over...
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Skull and Crossbones for Toxic Links
In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords...
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Google has begun experimenting with mobile-first indexing, which was first announced in mid-October. The mobile-first index will primarily show mobile results over desktop results, which should be “more useful” to the user base who is searching more and more on mobile. Google has offered some recommendations for webmasters to prepare for the mobile-first index: You...
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Gary Illyes stated at Pubcon last week that Google will soon divide its search results between mobile and desktop. The change will occur “within months.” Once released, the two indexes will no longer show the same results. The new, separate Mobile Index will become Google’s primary index. Splitting mobile and desktop indexes will allow Google...
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Google unveiled several new tech products, including Google Pixel, its latest smartphone, at yesterday’s #MadeByGoogle event. In the SEO industry, we’re used to paying attention to whatever Google has to say. But as these new devices prove, it’s worth noting their more tangible technology offerings too. Tech junkies take note—Google has some good stuff coming...
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