Google My Business (GMB)  is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen their online presence. After all, it helps give your company free exposure on Google’s search engine, which is the...Read More

Podcasts are Now Discoverable in Google Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being...Read More

What was Google’s Medic Update? In August, Google released a significant core update, known as Google Medic, that affected SERP rankings. Many websites and blogs that were ranking on the first page lost their position, while many that were ranking much lower gained rank. The update was previously unnamed, but as it was focused on...Read More

What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google...Read More

The Google June 2019 Core Update As many of us know, Google rolled out some updates in June 2019, and already, reports are coming in about how this update has affected some business niches and websites. While it is still too early to understand and see the impact of the update fully, we felt it...Read More

All You Need to Know About Google Broad Core Algorithm Updates  Whenever Google announces a change to their ranking algorithm, it tends to strike panic in many website owners – especially those that don’t understand how the search engines work and what’s necessary for search engine optimization (SEO). By learning some of the most common...Read More

Users to Submit Questions in the Search Results Google has now confirmed that it’s testing a new feature in the search results. On the off chance that they don’t have content (or enough content, maybe?) for a query, it may ask searchers to submit a more detailed question directly to the company – in the...Read More

We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to regardless of whether or not it matched the content on your website. In 2013, with the Hummingbird Update, Google began using latent semantic indexing or...Read More

Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer...Read More

Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic....Read More