Google

holds a prominent position in the search engine landscape, making it essential for businesses to optimize their content for Google as part of their SEO strategy. Moreover, Google’s advertising platform, AdWords, significantly influences the marketing industry. This category will explore the numerous advantages of Google Services and provide guidance on maintaining your content in alignment with Google’s algorithm.

How to get into Google Answer Box Position Zero

The Google Answer Box is Position 0 on the search engine’s results page, but you must work hard. Just answering what you want to rank for isn’t enough. It takes a combination of: Building pages based on the user experience Including your question in the H1 Giving a short answer in the first paragraph Using...

Garry GrantGoogle

Why is Local Search Exploding in 2023

Local Search Is constantly evolving. As we move into 2023, the importance of local Search has never been greater. With the rise of mobile search, voice search, and the continued dominance of Google, businesses focus more on optimizing their online presence for local Search. This article will explore why local Search is exploding in 2023...

Garry GrantGoogle

Beware of a Google Penalty: What to Do When Mass Manual Actions are on the Rise

Does the month of May mean manual actions? Yesterday morning, Search Engine Roundtable’s Barry Schwartz reported numerous Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google targeted a content network and “slapped” many participating sites with Google penalties....

Garry GrantGoogle

Google Rolls Out Desktop Page Experience:

As we all know, Google’s goal is to return the best results possible for any given search query. It comprises hundreds of signals, including core on-page ranking factors such as keywords in title tags and Meta descriptions, links, content, the website’s load speed, and more. Over time, Google has released numerous updates to their ranking...

Garry GrantGoogle

What is SEO Ranking Determined By? A New Study

“How do I get ranked higher on Google?” At SEO Inc. we work tirelessly to find that answer for our clients. Thankfully, so does Backlinko, the same business behind the infographic listing Google’s 200 SEO Ranking Factors. Backlinko recently analyzed 1 million Google search results to determine: What is SEO ranking determined by? Is it...

Garry GrantGoogle

Google Mobile-First Index Update? – Not So Fast now its AI aka Rank Brain First

UPDATE: Things happen quickly on the internet; I had been predicting this since the first announcement that Google had to implement AI, aka Rank Brain (why would they call it rank brain if it wasn’t going to be used as their new algorithm). So here is some info on the shift to AI. I will...

Garry GrantGoogle

How to Use Annotations in Google Analytics to Add Context

When looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or a seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like...

Garry GrantGoogle

How To Optimize for Google Voice Search

Google voice search is simply speaking the search query rather than the slower typing process. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate than using a computer keyboard. It’s a matter of convenience, and with so many people accessing the internet from...

Garry GrantGoogle

What is E-E-A-T? [Why is E-E-A-T Important for SEO in 2023]?

E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based on the credibility...

Garry GrantGoogle

How to Get Your Website Featured in the Google Answer Box

What’s the one place in Google’s search results that’s better than the number one result? The Answer Box is also known as the featured snippet. Why? Because it brings people directly to your content – serving as a teaser that sends them straight to you. It invests users in your content and brand before they...

Garry GrantGoogle

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Google