Google

holds a prominent position in the search engine landscape, making it essential for businesses to optimize their content for Google as part of their SEO strategy. Moreover, Google’s advertising platform, AdWords, significantly influences the marketing industry. This category will explore the numerous advantages of Google Services and provide guidance on maintaining your content in alignment with Google’s algorithm.

Google to Lower Rankings for Sites with Intrusive Popups, Removes “Mobile-Friendly” Label

Google’s latest announcement shows the search engine’s continuing service for its mobile users: Google will remove the “Mobile-Friendly” label from mobile search results Google may lower rankings for sites with intrusive popups in January 2017 Both updates will help mobile users more easily reach the content they need. “Mobile-Friendly” Label to be Removed Google is...

Garry GrantGoogle

Google Disavow Links Tool: Block Bad Links Now

Can you believe it! Google finally did something to support the search engine optimization community. That being creating the new Google disavow links tool. This has been a heavily anticipated piece of functionality. Like many SEOs, our VP of Business Development / Director of Sales has been discussing implementing this for at least the last...

Garry GrantGoogle

Google Removing Star Ratings from SERPs

Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their companies to their organic search results with review schema markup on their websites, but Google is changing all that. Last month, Google announced on their webmasters’ blog...

Garry GrantGoogle

Google Structured Data Tab in Webmaster Tools – Track Structured Data Markup

Google has just added a new structured data tab to Webmaster Tools. This tab detects structured data markup (all structured data types) on your website and tells you how Google evaluated it. You can also use their structured data markup tool (Google structured data markup helper) to test and fix incorrect markup codes. As we...

Garry GrantGoogle

How to Fix Core Web Vitals Page Experience

The Core Web vitals started last year August. With 87% of Websites FAILING Googles Core Web Vitals now is the time to set this as a top priority for your development team or your current SEO Company. Passing Page Experience with good scores is challenging. However, our Technical expertise is unmatched in the industry, boasting...

Garry GrantGoogle

Three mobile phones lie in a row. Six apps, presented as multi-colored boxes, are arranged in two rows of three.

Google’s mobile-first world is here. So how to you get you ranked.

Google recently stated they would split the mobile index from the desktop one. What’s more, the mobile index will become Google’s primary index. This means mobile users will get Google’s freshest, most up-to-date search results. Desktop won’t be left entirely out, but desktop results no longer align with Google’s primary focus. You can bet the...

Garry GrantGoogle

What is Topic Modeling? How do you use topic modeling for SEO?

What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords but also on the context. We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to,...

Garry GrantGoogle

Google Data Highlighter Tool Makes Waves in the SEO World

Structured data is a hot topic in search engine optimization right now. Suppose you hang around the water cooler at SEO Inc. In that case, you’ll see people up in arms about the implications for CTR, more traffic, and overall user experience regarding this new SEO element. Google recently released the Google Data Highlighter Tool,...

Garry GrantSearch Engine Optimization, Google

How Google Search is Getting Smarter (and More Human)

Google Search is getting even more advanced. We’ve already seen how much effort they put into providing users with better answers to their search queries. Recently, some of Google’s more technologically advanced efforts are starting to bear fruit. Two of the recent changes are shaking up the world of search. Google AI is Learning to Solve Tougher Search Queries First up is all...

Garry GrantGoogle

What is Page Experience? A Core (Google Ranking Factor for 2021)

What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure a website’s usability from a public perspective. It focuses on the user experience and how to optimize it. Major search engines constantly update algorithms for ranking websites based on relevance, credibility, authenticity,...

Garry GrantGoogle

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Google