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Google is one of the biggest names in the search engine world. Building your company’s content for Google is an important aspect of SEO. In addition, Google’s advertising platform, AdWords plays a large role in the marketing world. Learn all about the various benefits of Google Services and how to keep your content up to par with Google’s algorithm.

Google Penguin
Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm. This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates. Read on to find out more...
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With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses...
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How much time do you spend wondering how Google works? Do you keep yourself up at night, asking yourself how Google calculates which pages show up first in the search results? More importantly, do you wonder just how Google decides your website should be lower than another? Even at SEO Inc., an SEO company at...
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Are you waiting for your new site to get indexed? Google says you don’t have to wait long. All you have to do is go into Google Search Console and resubmit a new robots.txt file. How to Force a Robots.txt file Reprocessing According to Google’s John Mueller, all you have to do is go to Search...
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The proof is in the pudding. And it could soon be in your rankings. In a recently released research paper, Google’s wizards reveals a new process that ranks web pages based on their accuracy. These formulas work based on a new factor called Knowledge-Based Trust (KBT). KBT can be used to “estimate the accuracy of...
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Good ‘ol Google, looking out for us again. Google released a wave of warnings yesterday, alerting webmasters through email and Webmaster Tools to “fix mobility issues found on [their website].” These warnings coincide with Google’s other efforts to show that mobile-friendly matters. This is a pretty proactive move on Google’s part. Google’s throwing everyone a...
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Right before writing this article, I posted something on Facebook about how much I enjoy reading peoples’ negative comments on Instagram sponsored pictures / ads. We’re all so sensitive… Anyway, if you’re like the apparently-large number of people who abhor online ads, Google Contributor will be something to take note of. So what is Contributor...
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SEO Adventures: Halloween Special Somebody’s planning to spook our search engines silly at the Halloween party. Who could it be? We know Google’s no stranger to mixing things up and keeping people guessing. (Panda, anyone?) And we know Yahoo’s got an eye for fun. I mean, come on, she’s got an exclamation point in her...
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Stick a fork in it – the smartphone wars are finished. That’s what Google would like, anyway. Not content with only an operating system, Google’s latest gadget seeks to crush Apple with the ultimate convenience: an Android device that does it all. And hot on the heels of the iPhone 6, it’s bound to be...
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RIP:Google Authorship The ever-changing machine that is Google has changed another feature in its quest to make a smoother user experience. On the chopping block this time? Google authorship. As of yesterday, Google authorship tags no longer show up in search results. Most likely you’ve seen the authorship tag when looking something up on Google....
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