Internet Marketing Tips, Suggestions, & Ramblings

Goal Tracking Essentials for Local Businesses

By: | February 27, 2017 | View: 3497

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting […]

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Google has announced the release of a mobile-friendly test API. The test API will allow webmasters to automate their mobile-friendliness checks rather than check for it manually. Google has provided samples to help webmasters get started with the test API. The API is currently running in beta in Search Console. Users may try out the […]

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On January 10th, Google began rolling out its mobile interstitial and pop-up change. Originally announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of a site from view. They can appear immediately or over […]

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Google Kills Off Content Keywords Feature

By: | December 5, 2016 | View: 2907

In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords […]

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Google has begun experimenting with mobile-first indexing, which was first announced in mid-October. The mobile-first index will primarily show mobile results over desktop results, which should be “more useful” to the user base who is searching more and more on mobile. Google has offered some recommendations for webmasters to prepare for the mobile-first index: You […]

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Gary Illyes stated at Pubcon last week that Google will soon divide its search results between mobile and desktop. The change will occur “within months.” Once released, the two indexes will no longer show the same results. The new, separate Mobile Index will become Google’s primary index. Splitting mobile and desktop indexes will allow Google […]

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