Get the latest news as it happens regarding Google and Search

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Google is one of the biggest names in the search engine world. Building your company’s content for Google is an important aspect of SEO. In addition, Google’s advertising platform, AdWords plays a large role in the marketing world. Learn all about the various benefits of Google Services and how to keep your content up to par with Google’s algorithm.

Feb

What is People Also Search For or People Also Ask [Updated]

Garry GrantGoogle, SEO Tips

People Also Search For (PASF) is an SEO Strategy for 2022 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. Although it may not seem like it at first glance, these changes present...

Dec

Google Removing Star Ratings from SERPs

Garry GrantGoogle

Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their businesses to their organic search results with review schema markup on their websites but Google is changing all of that. Last month, Google announced on their webmasters’...

Sep

Problems with Machine Learning

Garry GrantGoogle, Usability

The Problems with Machine Learning I often use the [define:] search operator to find the meaning and spelling of words. With the Chrome Web browser, it is especially convenient: you must type a search query into the address bar. This has been useful, and it has empowered me to expand my vocabulary. Up until recently,...

Jan

How To Set Up a Google Ads Account | 106 Strategies for Google Ad’s

Garry GrantGoogle, Pay Per Click

Pay per click advertising can deliver tremendous results if used properly. With Google being the number one site on the internet, they have a ton of traffic available and clicks to be driven, being that they are a search engine with people looking for places to visit or products to purchase. At SEO Inc we...

Nov

What is Page Experience? A Core (Google Ranking Factor for 2021)

Garry GrantGoogle

What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure the usability of a website, from a public perspective. It focuses on the user experience and how to optimize it. Major search engines are constantly updating algorithms for ranking websites based on...

Jul

What is Core Web Vitals?

Garry GrantGoogle, Search Engine Optimization

Core Web Vitals is a new 2020 metric that has been rolled out and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the load time, latency, and speed of a web site during the design and wireframes buildout. Site speed is a factor and becoming broader in...

May

What Are AMP Pages? Why Do I need Amp Pages?

Garry GrantGoogle

We all know how fast page loads can affect the retention of users and decrease the bounce rate, but what can you do about it? Well, one of the most effective solutions there is out there is to make an AMP (accelerated mobile page) version of each page on your site. AMP works especially well...

Mar

How To Optimize for Google Voice Search

Garry GrantGoogle, Mobile Search

Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate compared to using a computer keyboard. It’s a matter of convenience, and...

Mar

How to use Google to showcase Your Events

Garry GrantGoogle

If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible to discover events when people search...

Nov

What is Google Site Kit? Will Google Site Kit WP Plugin Slow down my site speed?

Garry GrantGoogle

What is Google Site Kit? Google Site Kit is part of the Google Developers suite of tools. It is designed to make it easier to integrate Google services into WordPress sites. Once you have Google Site Kit installed, you can access unified insights and any functional product capabilities directly from the WordPress admin panel. When...

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