holds a prominent position in the search engine landscape, making it essential for businesses to optimize their content for Google as part of their SEO strategy. Moreover, Google’s advertising platform, AdWords, significantly influences the marketing industry. This category will explore the numerous advantages of Google Services and provide guidance on maintaining your content in alignment with Google’s algorithm.


What Are AMP Pages? Why Do I need Amp Pages?

We all know how fast page loads can affect the retention of users and decrease the bounce rate, but what can you do about it? Well, one of the most effective solutions there is out there is to make an AMP (accelerated mobile page) version of each page on your site. AMP works especially well...
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Google June 2019 Search Update

Google June 2019 Core Search Algorithm Update

The Google June 2019 Core Update As many of us know, Google rolled out some updates in June 2019, and already, reports are coming in about how this update has affected some business niches and websites. While it is still too early to understand and see the update’s impact fully, we felt it was always...
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Possible Google Algorithm Update – “Massive” Losses in Traffic

Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic....
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Example of the Customer Actions view on a Google My Business page

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting...
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Google Mobile first image

Exploring the Google Mobile-Friendly Test API: A Game Changer for Webmasters

The digital landscape is continually evolving, and with more users accessing websites through mobile devices, it’s imperative for businesses to ensure their websites are mobile-friendly. Google has recognized this need and recently introduced a new tool called the Mobile-Friendly Test API, designed to help webmasters automate their mobile-friendliness checks. This blog will delve into the...
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Google Penguin

Google Penguin Released, Now Running Real-Time in Google’s Core Algorithm

Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm. This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates. Read on to find out more...
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Google logo

Google Helps Users #AMPlify Their Pages with Online Guides

With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses...
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