How to Improve your SEO –7 SEO Essentials To increase your Company’s Visibility (PodCast)
Garry Grant is the founder of SEOinc, an agency specializing in insights-driven internet marketing. He has over 25+ years of experience in web development and search engine optimization (SEO). Garry is also an avid public speaker who has shared his knowledge with audiences worldwide.
You must work on your SEO if you are a business owner and want the best value for your business. This is because search engine optimization (SEO) is a marketing strategy that helps increase website traffic, improve search ranking, and increase online conversions. To achieve the most significant amount of success possible with the least amount of investment, it’s time to start looking into this effective technique that can help increase revenue and profitability.
Analyze and Audit your website
The first step to understanding your website’s performance is to create a report that identifies some key metrics. This report can help you better understand how users interact with your site and the overall effectiveness of your SEO efforts.
The most crucial metric is traffic, the number of individual visitors (unique IP addresses) who visit a website in a given period. The more visitors there are, the more consumers will see your business and potentially buy from you—which means more revenue!
Another essential metric is bounce rate, which measures how long visitors spend on any given page before leaving (i.e., bouncing off). A high bounce rate means users aren’t finding what they want very quickly—or even at all—and may result in lost sales opportunities if there isn’t enough content or information available on pages for them to stay engaged with the brand’s message long enough for conversion purposes later downstream from those specific pages visited by higher numbers than usual (as defined by average industry standards).
Get an SEO Tool to uncover issues affecting your rankings.
After you complete the basics, it’s time to move on to the advanced tasks. You’ll want to use tools like SEMRush, ahref, and Moz, and make sure you connect your site to Google Analytics and Google Search Console to see how well your SEO efforts are paying off. For example, with SEM Rush, you can see your backlink analysis and track click rates over time. It also allows you to analyze keywords and see the impressions they receive each month. You should ensure that you’re following these metrics, so they’re available for future reference when deciding how best to proceed with your business plan going forward!
Improve Site Speed (The New King for Rankings)
To improve site speed, use Google PageSpeed Insights and Measure. These tools will give you a score between 0 and 100 with recommendations for improvement. You can use this tool to check how fast your website loads, the performance of crucial web pages, and how well your site works on mobile devices.
Speed matters because it affects your visitors’ experience of your online content. A slow-loading page discourages people from staying on the page and can result in them abandoning it altogether before they finish reading or buying anything from it.
Speed also directly impacts SEO rankings. Search engines emphasize high-traffic websites that load quickly rather than those that don’t load quickly.
How does one increase their site’s speed? It depends on what type of content you’re hosting:
- If you have many images, then optimizing them will help improve loading times significantly. You should also consider replacing any PNGs with JPGs or converting them into WebP since these tend not to compress as much when converted into different formats – meaning less loading time!
- For HTML code changes: ensure that there aren’t any unnecessary scripts running which would cause things like ads popping up everywhere or advertisements appearing randomly throughout various pages within an individual website.”
- Remove unused plugins
- Host your Fonts Locally
- Clean up and optimize/minify your CSS files.
Here is an example showing how quickly our fonts load locally: From GTMetrix waterfall. And our Google Scores on Measure.
Content is Queen
People come to your website primarily to find information, so you must provide them with a rich and satisfying experience. It’s also what search engines pay attention to when ranking your site in their results: high-quality, relevant content will help boost your search engine ranking.
Content can be anything from blog posts discussing how your business works to product descriptions for the goods you sell at sale time or even a list of upcoming events happening in town — whatever is relevant to the topic! Make sure all this information is easily accessible on each page of your site so users can find what they need quickly and easily (and return).
Try out social media and video marketing campaigns, as these types of things get picked up by search engines more quickly than other content marketing campaigns like blog posts or press releases.
Links are the Prince
Links are one of the most critical ranking factors for traffic and ranking. They are naturally sought after by the webmaster, and they significantly affect your search engine optimization.
To rank well in search engines, you must create content others want to link to. This is called creating “link bait.” The goal is to create content others want to link to because it’s useful or interesting.
What is your link acquisition strategy? Are you leveraging guest blogging as an opportunity to get more exposure in your industry? Do you have an email outreach program to help build relationships with other bloggers or journalists?
Research Keywords for Transactional and Commercial Intent
Once you optimize for speed, it’s time to look for commercial keywords. Again, a few tools can help with this step: Ahrefs, SEMrush, and MOZ.
These tools have many different functions, but the primary use here is their Keyword Ranking Tool for organic traffic. These tools will show you the search volume associated with each keyword and how much competition there is from other companies using those exact keywords in their SEO campaigns. You want to find high-volume keywords relevant to your business and low competition long tail keywords that aren’t being used by many other people in the industry yet!
Rank for Evergreen and Primary keywords
Your best bet for quick SEO optimization is to rank for static/evergreen keywords. These are the ones that are unlikely to change or move around much, like “antique wedding dresses” or “alternative wedding venues.”
You can find these keywords using a keyword planner tool like Google’s Keyword Planner. Type in one of your target search terms and use the lower-right box labeled “keyword ideas.” This will give you a list of related phrases that people might be searching for, some more relevant than others. You can also use an alternative such as SEMrush if that works better. Finally, follow up with your selected keyword and add them to Google Trends to ensure your keywords are increasing over time.
This content is curated from Garry’s interview with the National Auctioneers Association.