Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

What is Negative SEO, and How Can You Safeguard Against Attacks?

Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but to sabotage another site’s rankings. This is often the outcome of a disgruntled competitor, though not exclusively. What is Negative SEO Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but...

Garry GrantSearch Engine Optimization

Should I Park a Domain for SEO?

Navigating the Domain Parking Dilemma: SEO Considerations for Newly Acquired Domains Imagine you have just purchased a domain for a website you plan to build in the coming year. Now, you are faced with a decision regarding what to do with the domain in the meantime. Should you park the domain for SEO purposes? Perhaps...

Garry GrantSearch Engine Optimization

SEO Trends in 2019

SEO Trends in 2019 Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code with the meta keywords tag. Back in the early days, whether your content matched those keywords or not was irrelevant – you could rank with ease. Over...

Garry GrantSearch Engine Optimization

Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do

Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI is not increasing. This spells big trouble for...

Dalton GrantSearch Engine Optimization

Are Your AMP Pages Spiking? Find Out Why

AMP pages are on the move. We at SEO Inc. noticed significant fluctuations for several of our clients’ indexed Accelerated Mobile Pages. The spikes occurred last weekend—Sunday, the 13th, to be precise—which saw some upward movement of hundreds of indexed mobile pages. Pages that hadn’t been indexed yet did not move, of course. For clients who...

Dalton GrantSearch Engine Optimization

Mobile Friendly Update to be “Bigger” than Penguin, Panda

Mobile Friendly Update for SEO “Bigger” than Penguin and Panda Significant changes are coming in SEO. You already knew they were coming. But now we know the upcoming mobile-friendly update that Google is launching on April 21, 2015, will be significant. Zineb Ait Bahajji, one of Google’s Webmaster Trends Analysts, announced earlier this morning at...

Dalton GrantSearch Engine Optimization

The End of Google PageRank: Google Kills Off Its Most Visible Ranking Factor

We gather here today to remember Google PageRank. John Mueller confirms that Google completely removes PageRank scores from the public eye. Google Toolbar and non-chrome browsers may still show the scores for the next few weeks, but enjoy it while it lasts. That data will soon be unavailable—if it hasn’t disappeared already. PageRank was the...

Dalton GrantSearch Engine Optimization

Beginner’s Guide to Instagram Marketing

Beginner’s Guide to Instagram Marketing If you’ve read our basic primer on Instagram and have decided you’re ready to use it as one of your marketing tools, this is the guide you want to follow. We’ll assume you’re starting from scratch, so if you’ve already got an account with a following, you’re one step ahead....

Garry GrantSearch Engine Optimization

What is SEO? And Why Do I Need It?

What Is SEO and Why You Need It The digital landscape has significantly evolved over the past few decades, bringing about a new frontier where businesses must strive to gain a solid online presence. An integral part of establishing this online presence is Search Engine Optimization, or as it’s more commonly known SEO. For those...

Dalton GrantSearch Engine Optimization

What are Micro Moments? How Micro Moments Work with User Intent.

What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is...

Garry GrantContent Marketing

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Search Engine Optimization