We at SEO Inc. noticed several major fluctuations for several of our clients’ indexed Accelerated Mobile Pages. The spikes occurred last weekend—Sunday the 13th to be precise—which saw some upward movement of hundreds of indexed mobile pages. Pages that hadn’t been indexed yet did not move, of course.
For clients who have gotten AMPed like we suggested, that could indicate a number of things. It is Google, after all—nothing’s for sure. But as SEO experts, here’s what we think.
What Fluctuating AMP Pages Means for Your Business
This could mean AMP pages are seeing a bit of that ranking boost we’ve been suspecting. But it isn’t likely. What’s more likely is that AMP reporting isn’t 100 percent there on Google Search Console yet.
What this does indicate is that Google may be indexing AMP pages more frequently. Considering the recent efforts they’ve made to put AMP pages in front of people, it isn’t surprising we’d see a positive impact for pages that have made the jump.
AMP went live in late February, maybe even a bit prematurely. Maybe Google was feeling pressured to get it out the door before Facebook’s Instant Articles go live in April. Then again, maybe not.
Google has no problem live testing new products. With an open source project like AMP, it’s expected we’d see certain areas a bit rough around the edges. But we have used it ourselves, and we can say our AMP pages are working as intended. They load quickly, are easy on the eyes, and all that good stuff.
So although the big spikes for your own AMP pages may get you excited, try (if you can) to measure your enthusiasm. Google is still working out the kinks, and may continue to do so for some time.
Why You Still Need to Get AMPed
This begs the question: What if these spikes are for real? What if they really do indicate a significant ranking boost?
If there’s even a remote chance that that ranking signal has been released, we’ll take it. Besides the better user experience AMP Pages provide, that signal could be crucial. Especially in light of other ranking signals, like PageRank, going away from the public eye.
Don’t try to get around it—your mobile site needs AMP pages. And SEO Inc. can build them for you.