Search Engine Optimization
Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.
AI Shoppers Spend 83% More Per Visit: What Adobe’s New Data Means for Your Holiday Revenue
Adobe's latest data shows AI-referred shoppers generated 83% more revenue per visit and converted 90% better than all other retail visitors in September 2026. Here's why, the catch inside Google AI Mode, and six moves to make before Thanksgiving.Read More about AI Shoppers Spend 83% More Per Visit: What Adobe’s New Data Means for Your Holiday Revenue
Gemini 4 Carbon: What Google’s Newest AI Model Means for SEO and AI Search
Google announced Gemini 4 Carbon, its strongest model so far, on October 28, 2026. It is a limited release for cyber defenders and is not powering Search. Here is what it is, how it scores, what it costs and what businesses should do now.Read More about Gemini 4 Carbon: What Google’s Newest AI Model Means for SEO and AI Search
How to Measure AI Search Traffic in 2026: Lessons From the ChatGPT Tracking Bug
From October 8 to 15, 2026, ChatGPT stopped tagging outbound links and thousands of AI visits showed up as Direct traffic. Here is how AI referrals really appear in GA4, Search Console and Bing, what changed this month, and a 10-step measurement checklist.Read More about How to Measure AI Search Traffic in 2026: Lessons From the ChatGPT Tracking Bug
Google’s September 2026 Spam Update and New AI Content Rules: What Changed
Google's September 2026 spam update ran 13 days and 16 hours, the longest of 2026. In the same weeks Google rewrote its helpful content and generative AI guidance: manual fact-checking is now called critical, and fake author profiles are named as deception.Read More about Google’s September 2026 Spam Update and New AI Content Rules: What Changed
How Long Does Google Take to Crawl, Index and Recover? Google’s 2026 Timing Ranges
At Search Central Live in Barcelona, Google's Gary Illyes shared typical and worst-case timings for crawling, indexing, sitemaps, title updates, site moves, manual actions and core update recovery. Here is the full table, what it means and how to set expectations.Read More about How Long Does Google Take to Crawl, Index and Recover? Google’s 2026 Timing Ranges
Google Adds More Links to AI Mode and AI Overviews: What Changed in October 2026
Google is putting more links inside AI Mode and AI Overviews: inline links higher in answers, official-source blocks, wider news carousels and thumbnailed related articles. Here is what changed on October 15, 2026, what Google did not disclose, and how to position your pages to be linked.Read More about Google Adds More Links to AI Mode and AI Overviews: What Changed in October 2026
I Lost Google Traffic: What Can I Do? Google Traffic Lost to AI Is Not Coming Back. Here’s What to Build Instead (Part 1)
AI Overviews cut organic clicks by about 40%, and Google's publisher payment pilot reaches only a small group. Part 1 of our series covers what changed and the 6-step plan to build a search presence that still produces leads.Read More about I Lost Google Traffic: What Can I Do? Google Traffic Lost to AI Is Not Coming Back. Here’s What to Build Instead (Part 1)
Small Business SEO Checklist: 20 Tasks in the Order That Matters
A 20-task small business SEO checklist, in the order we would do it, with time estimates for each step.Read More about Small Business SEO Checklist: 20 Tasks in the Order That Matters
How to Get Your Local Business Recommended by ChatGPT, Gemini and Google AI
How AI assistants choose which local businesses to recommend, and seven steps to get your business on the list.Read More about How to Get Your Local Business Recommended by ChatGPT, Gemini and Google AI
Does a Dedicated IP Address Improve SEO? What Small Businesses Should Know
A dedicated IP will not boost your Google rankings. Here is what hosting choices actually matter for SEO.Read More about Does a Dedicated IP Address Improve SEO? What Small Businesses Should Know
