Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

I Lost Google Traffic: What Can I Do? Google Traffic Lost to AI Is Not Coming Back. Here’s What to Build Instead (Part 1)

AI Overviews cut organic clicks by about 40%, and Google's publisher payment pilot reaches only a small group. Part 1 of our series covers what changed and the 6-step plan to build a search presence that still produces leads.

Garry GrantSearch Engine Optimization, Google

Small business owner working through an SEO checklist at the shop counter

Small Business SEO Checklist: 20 Tasks in the Order That Matters

A 20-task small business SEO checklist, in the order we would do it, with time estimates for each step.

Garry GrantSearch Engine Optimization, Local Search, SEO Tips

Customer asking an AI assistant on a phone to recommend a local business

How to Get Your Local Business Recommended by ChatGPT, Gemini and Google AI

How AI assistants choose which local businesses to recommend, and seven steps to get your business on the list.

Garry GrantSearch Engine Optimization, Local Search

Web hosting server rack, illustrating shared versus dedicated IP addresses

Does a Dedicated IP Address Improve SEO? What Small Businesses Should Know

A dedicated IP will not boost your Google rankings. Here is what hosting choices actually matter for SEO.

Garry GrantSearch Engine Optimization, SEO Tips

Calculator and laptop for planning a small business SEO and Google Ads budget

SEO or Google Ads First? How Small Businesses Should Split the Budget

Should a small business start with SEO or Google Ads? When each one wins, how to split a small budget, and how the two work together.

Garry GrantSearch Engine Optimization, Pay Per Click

Business owner meeting with an SEO company to review a proposal

How to Choose an SEO Company: 15 Questions to Ask Before You Hire

The 15 questions to ask before you hire an SEO company, what a good answer sounds like, and the red flags that mean walk away.

Garry GrantSearch Engine Optimization, SEO Tips

SEO for auctioneers on a modern auction website

SEO for Auctioneers: How to Rank in Google and Get Mentioned in ChatGPT

Most auction websites don’t have a traffic problem. They have a clarity, crawlability, and trust problem. This practical guide adapts Garry Grant’s interview on The Auction Advocate into an SEO playbook for auctioneers who want to rank in Google and become a credible source that AI assistants such as ChatGPT may reference. Effective SEO strategies...

Garry GrantSearch Engine Optimization, SEO Tips

1 2 3 … 10

Category

Search Engine Optimization

I Lost Google Traffic: What Can I Do? Google Traffic Lost to AI Is Not Coming Back. Here’s What to Build Instead (Part 1)

Small Business SEO Checklist: 20 Tasks in the Order That Matters

How to Get Your Local Business Recommended by ChatGPT, Gemini and Google AI

Does a Dedicated IP Address Improve SEO? What Small Businesses Should Know

SEO or Google Ads First? How Small Businesses Should Split the Budget

How to Choose an SEO Company: 15 Questions to Ask Before You Hire

SEO for Auctioneers: How to Rank in Google and Get Mentioned in ChatGPT

Best SEO Companies in 2026: 10 Agencies Compared by Proof, Fit, Pricing & AI Search

AI SEO in 2026: Win Rankings, AI Overviews, and Citations

WebMCP Is Here: OpenAI Just Made Websites Operable by AI Agents