As Facebook continues to develop and grow, some discrepancies are becoming apparent between the available settings for Personal Profiles and Business Pages. The inconsistencies in the layout, customizability, etc. are particularly evident when trying to moderate the comments posted to your Business Page. Knowing how to control these profiles is vital from a social media marketing and overall reputation management standpoint.
Personal Profiles are Easy to Moderate
Facebook makes it easy to moderate virtually every setting on your Personal Profile. At first glance the layout can be a bit intimidating, but once you become more familiar with the site it’s pretty easy to navigate around and modify information and settings. This simplicity, however, does not carry over as well as you might hope to the newer, less customizable Business Page.
Business Pages Lack some Moderation Abilities
This first became clear to me when I attempted to moderate people’s ability to comment on pictures on a Business Page. Though photo comments can easily be moderated on your Personal Profile, (by going to account settings and modifying your privacy settings), an equivalent Business Page option has not yet been created. After some research, I was left with the understanding that moderating Business Page Photo Comments, specifically disabling people’s ability to comment on photos, must be done by contacting a Facebook representative and requesting that the Business Page be “Whitelisted”. After going through this process to accomplish a task as simple as blocking photo comments, I was interested in seeing what aspects of a Business Page, particularly comments on a Business Page, could actually be moderated by the page owner.