At SEO Inc. we pride ourselves on staying ahead of the game. And if you want to be even close with the game you’re going to need to create a well optimized site for mobile web browsers.
“38% of Americans now browse the Internet on a mobile phone and this number is only growing.”
Where to Start with Mobile Websites
When engaging in mobile SEO you have the option of optimizing your current site for mobile or creating a new site. In most cases, it is a better option to create a new site just for mobile. The reason being, if you simply optimize your existing site the functionality and structure may be too complicated for mobile browsing. The key to having a site which is conducive to mobile usability is keeping things simple. And while this trend is also increasing on the normal web, it is absolute vital for mobile success. While this is the case, deciding on whether to optimize your existing site or build a new mobile only site can be a lengthy discussion for some.