Apple Says Flash is Bad

• By: SEO Inc
• Categories: Search Engine News
• Comments: 0

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It is a rare occasion that Steve Jobs comes to anyone’s rescue but I will say that today I am thanking him for helping all SEO Consultants by laying out his objections to flash. Mr. Jobs recently posted an open letter on the subject of flash in which he states “Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.” The letter outlines six reasons why flash is no longer necessary including the facts that it is not an open platform, drains battery life and does not work with the modern “touch” devices that most of us are using now.

TP Turmoil Erupts at Search Engine Optimization Company

• By: SEO Inc
• Categories: SEO Inc News
• Comments: 1

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Completely unexpected, odd, scary, there are many ways to describe the incident which occurred at search engine optimization company, SEO Inc. today. But no matter how you look at it, it is definitely funny.

Upon arriving at SEO Inc. this morning it was quickly realized that things were out of sorts, in particular, Jay Dunigan’s office suffered a serious blow. Let the picture explain.

 

White sheets of unpleasantness lined Jay’s walls, hung from his ceiling, blanketed his windows and occupied a significant amount of carpet space. Jay’s office had been, you guessed it, TP’ed!

Search Engine Optimization Inc. will be using their Internet marketing skills to find the culprit. Each of us is furiously Googling away. More on the story as it develops.

Until we find the person responsible, feel free to read some recent posts

How to Optimize Twitter Lists

Google Announces AdWords Certification

Search Engine Optimization vs. Website Usability

Optimize Twitter for Search With Twitter Lists

• By: SEO Inc
• Categories: Social Media Marketing, Twitter
• Comments: 1

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Although it has been speculated that Twitter will be rolling out SEO friendly features in the future, there are actually quite a few things you can do to optimize Twitter for search already. I’n not going to get into all of them in this post, but I will tell you how to get the most out of your Twitter lists.

First, let’s take a look at how Twitter lists render in the code. This is what the code looks like for a Twitter list I made titled “SEO and Social Media.” I made this list to keep track of SEO and social media peers.

Here you can see that when you view Twitter lists in the code of your Twitter page you can see text and links. Now what are text and links good for? How about Search Engine Optimization!

Now that you get the idea, let’s walk through an example of how you can optimize your Twitter profile for search by using Twitter lists.

Google Announces New Adwords Certification

• By: SEO Inc
• Categories: Google, Pay Per Click, Search Engine News
• Comments: 0

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Not sure if your in-house pay per click department is giving you the ROI that you need as part of your search engine optimization? Well good news! Today I read that Google is replacing their Advertising Professionals exam with a new Adwords certification exam. This new program will “provides agencies with comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts.”

The new program introduces preferred Adwords API (Application Programming Interface) pricing so an advertiser can chose an agency that fits his or her business model. These changes will allow agencies to compete with companies who have in-house pay per click departments. Changes are also being made in the spend criteria to become qualified.

Search Engine Optimization vs. Website Usability

• By: SEO Inc
• Categories: SEO Copywriting, SEO Tips
• Comments: 3

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Mike Moran posted an article on Search Engine Guide today discussing a common folly in perspective regarding SEO, that being, optimizing a web page for search engines opposed to customer interaction. While this is clearly an issue which can arise in SEO, in this post I would like to comment on a sister subject, the tug of war that can occur between search engine optimization and website usability.

When you are optimizing a site for search, the search marketer’s is often enticed to pull out all the stops. I mean let’s face it, search engine optimization is competitive and a few keywords in the right place can sometimes make a big difference. But one very important item to keep in mind is usability. If the implementation of your SEO best practices is at all misleading, and causes the usability of the site to diminish, then visitors will bounce from your pages and your conversions will most likely go down. Also, eventually your rankings will slip.

PPC Management is like a Potato Farm

• By: SEO Inc
• Categories: Pay Per Click
• Comments: 0

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PPC Management is as simple as choosing some keywords, creating a few ads, and letting the campaign run, right? Not quite; efficient paid search marketing campaigns require constant upkeep as well as ad and keyword testing.

I read an article on Search Engine Land this morning about crucial steps in building a PPC campaign and completely agree with the “one best piece of advice” that was given. “Once the account is live, it will need to be robust enough to test many different types of targeting, various keywords, ad messages and so on.,

When I create an account, I plan on it growing in the near future. I structure it so that there are many different segments that can be easily and quickly modify or paused without disturbing the rest of the account.