What is Google Site Kit? Google Site Kit is part of the Google Developers suite of tools. It is designed to make integrating Google services into WordPress sites more accessible. Once you install Google Site Kit, you can access unified insights and functional product capabilities directly from the WordPress admin panel. When helpful, it will also provide insights into Google products for advanced reporting and...Read More
See Who is Posting from a Facebook Company Page Do you manage your company’s Facebook profile? Suppose you’re running social media campaigns and posting on your company’s behalf. In that case, you know better than anyone the importance of keeping your posts and content consistent with your brand voice and mission. However, not everyone within the walls of your business might know this as well...Read More
What is Paid Media? Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s Facebook ads, Twitter-sponsored ads, Google AdWords, and others are all forms...Read More
How to Improve Page Speed If you want to know How to Improve Page Speed, keep reading. While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and format for each image on your site. WordPress plugins make it...Read More
Website speed is a ranking factor crucial to the user experience and your bottom line. Research shows that for every second delay in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images are often a culprit of slow page loading times because unless they’re optimized, they can be...Read More
