The Facebook advertising platform is robust and can be confusing to the newcomer. If your having trouble with an advertising campaign, there are a number of things that can be wrong whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what...Read More

Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The ads will be run in both the primary search results on the platform as well as in the Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve...Read More

Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial...Read More

In a move that should surprise very few people, Facebook is developing a new product (again) called Facebook at Work that lets people do, basically, exactly that. Facebook at work. Facebook at Work So You Can Facebook at Work Facebook at Work will pretty much act like a company’s Intranet on steroids, allowing people to use...Read More

How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably a little too late to do anything about your SEO at this point. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales a while...Read More

If your company has found itself in need of more online engagement, Facebook Ads can be a valuable route to take. Facebook ads are a great and affordable way to meet a variety of online objectives for your company. Even if your brand does not have a Facebook page, you can still use Facebook ads...Read More

Facebook’s New Single Column Pages We all knew this was coming. Or at least, we could have sensed something happening just when we were getting comfortable with the last change Facebook made to the site. On Wednesday, Facebook announced the roll out of the single column page to all Facebook pages worldwide. The updated look...Read More

Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and spins it on its head regularly. And for the most part, the updates are useful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hellstorm that is...Read More

See Who is Posting from a Facebook Company Page Do you manage your company’s Facebook profile? If you’re running social media campaigns and posting on your company’s behalf, you know better than anyone the importance of keeping your posts and content consistent with brand voice and mission. However, not everyone within the walls of your...Read More

Facebook Paper & Your Shared Content The recent launch of Facebook’s new Paper app, marks a new foray for the major social network into new, more-news-focused waters. Before, the convolution of news buried deep in your Facebook feed, sandwiched between FAILBLOG gifs and Buzzfeed articles (usually the same thing), left your news feed with very...Read More