Bing has been coming up in the search world for some time. A high ranking in Bing, like Google, can now make or break a business. And Bing has great results in many cases. But does Bing have a secret that they have not been sharing? According to recent news they do.
Bing is utilizing a system they deem HRS or Human Relevance System. This is a criterion which they provide to humans to judge search results. This is the secret. Did it blow your mind?
What is the HRS Criteria?
The HRS criteria, or the way that humans evaluate these search results is based on the following:
1. Intent: Does the LP content address a possible intent for the query?
2. Scope: Does the range and depth of the LP content match what the user wants?
3. Authority: Is the trustworthiness of the content on the LP appropriate to the expectations of the user?
4. Quality: Do the appearance and organization of the LP providing a satisfying experience?