Why the New Facebook Subscribe Button will Change How you Use Facebook

• By: Milena Savovic
• Categories: Facebook, Social Media Marketing
• Comments: 0

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For a long while I thought that Twitter would be the one taking cues from Facebook, however the exact opposite has happened. With the new Facebook Subscribe button Facebook has taken one great leap toward making Twitter obsolete… maybe.

Subscribe buttons work in much the same way that Follows work on Twitter. Once someone decides to subscribe to a Facebook user, they will receive status updates, photo updates, and all other updates available on Facebook in their news feed. Right, so this is sounding a lot like the newsfeed updates we’re already receiving.

Not quite. Facebook added clever features to the button that allows subscribers to choose what type of updates they wish to receive. Features include opting in to receive all user updates, only important user updates, event updates, game updates, etc. The option really helps subscribers weed out all of the information they really don’t care about. Because let’s be honest, sometimes you really only want to read the important stuff and not the mundane day-to-day posts. In addition to this, you don’t have to be Facebook friends with a person to subscribe to them.

How Search Engine Optimization (SEO) Works

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Not everyone is an SEO expert and that is OK. I mean let’s think about it, search engine optimization is really just a system that was completely made up to rank websites. The video below featuring Matt Cutts from Google explains how search engine optimization works. If you are new to SEO, we suggest you watch this video. The video on how search engine optimization works does a very good job of explaining the basics of what we do for SEO clients here at SEO Inc. If you have questions about how SEO works let us know by commenting below and we will be happy to respond.

How Search Engine Optimization Works

A Video Featuring Matt Cutts at Google

Facebook Reduces Amount of Emails Sent to Users

• By: John E Lincoln
• Categories: Facebook, Social Media Marketing
• Comments: 0

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Today I received a message from Facebook telling me that they are trying to cut down on the amount of emails they send to users. Now, emails will be coming in batches opposed to one at a time. Here is the message from Facebook.

Hi John,

We’re trying out a new feature to reduce the amount of email you receive from Facebook. Starting today, we are turning off most individual email notifications and instead, we’ll send you a summary only if there are popular stories you may have missed.

Are Likes Important? Facebook Engagement Statistics Just Released

• By: John E Lincoln
• Categories: Facebook, Social Media Marketing
• Comments: 0

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Facebook engagement statistics can be hard to come by. Recently, Constant Contact released a studying listing the latest engagement information on Facebook. The result is some really interesting information.

This data provdided by Constant Contact was taken from 1,491 consumers age 18 or older in the United States through an online panel conducted by Research Now.

Time Spent on Facebook

• 52% of Americans over the age of 18 spend at least 1 hour a week on Facebook.
• Only 25% of Americans have never used Facebook.
• 12% of American’s under 35 have never used Facebook.
• More than 23% of Americans in all ages spend an average of 1 to 5 hour a week on Facebook.

Checking the Keyword Density in Your SEO Copywriting or: A Tale of Red Shoes

• By: Sarah Simmons
• Categories: SEO Copywriting
• Comments: 0

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SEO copywriting, much like all aspects of SEO, can be a controversial topic. Some people say you shouldn’t specifically write for a certain keyword density (KWD) while others say your keywords’ density should always be exactly 5%. Some people say you can play around with the structure of your keywords a bit while others say you should only put your exact keywords and keyword phrases in content. So let me put this disclosure right at the beginning of the blog post: there are no hard and fast “rules” for putting keywords in content. These are simply my observations of what works best when I’m writing web content.

What is YouTube Creative Commons?

• By: John E Lincoln
• Categories: Social Media Marketing, YouTube
• Comments: 0

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Looking to get wider distribution for your YouTube videos? Well Creative Commons is one way to do it, but there are some things you need to keep in mind.

What is Creative Commons?
First, what is Creative Commons? Creative Commons is video licensing option that can be selected within the YouTube interface. By choosing to allow Creative Commons you are giving eveyone on YouTube permission to use your YouTube video content. They can use your content to create new videos. They can choose to only use a portion of your video or use the whole thing and they can manipulate your video in any way they choose.