Internet Marketing Tips, Suggestions, & Ramblings

Faster Web Sites = More Revenue

For most of our clients, putting a proper Search Engine Optimization Strategy in place will see their site’s rankings, traffic, and overall exposure go up. Their next request is usually, “Okay, now how can we maximize our conversions and generate more revenue?”

Recently SEO Inc. has been proactively working on overcoming this major hurtle on our client’s behalf. The results are as follows: SEO Inc. has developed a custom conversion rate optimization (CRO) strategy that is light years past the traditional button placement and shaded borders that some companies are selling you. We attacked the issue right at the point of entry—site speed. After implementing our SEO services, our client’s site experienced a tidal wave of positive changes.

What We Discovered

SEO Inc. discovered that the client’s page load time was currently an average of 4.5 seconds. Working off the research that an average of 1-second delay in page load time can result in a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction (source: Aberdeen Group), we determined that the client stood to gain $1,100,000 in revenue.

Implementing our CRO strategy would not only increase the client’s page speed but would also lead to longer visitor interactions, generate more leads, lower bounce rate, increase PageRank score, and get more pages indexed by Google.

Graphics depicting the benefits of site speed. "A 1-second delay in page load time = 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. In dollar terms, this means that if your site typically earns $100,000 a day, this year you could lost $2.5 million in sales."

What We Did

The usual CRO methods include UX, color, and moving buttons. These can enhance user experience, but offer only slight increases to CRO. SEO Inc. resolved to go deeper.

We decided to move the client’s website to a high performance content delivery network (CDN). This would not only prevent but would also block excessive bot crawling and fake Googlebot crawling, both of which could be slowing the website down and artificially skewing visitor statistics such as bounce rate. We also utilized server-caching modules that would store the majority of their website content locally while delivering the website’s dynamic content at a much faster rate. Additionally, we optimized each image on the client’s site to deliver at the fastest speed possible to decrease overall load time. SEO Inc. then implemented an array of our proprietary optimization server-side programming to complete a blazingly fast response, TTFB, and load times.

The Results

Implementing SEO Inc.’s strategy provided results within days. Over the course of a week, the client saw a dramatic improvement of their online presence. In addition to saving the client’s overall bandwidth, we are happy to report that our solution had the intended effect on the client’s website:

  • 53% drop in bounce rate.
  • 2.2 seconds faster page load time (currently loads in 1.2 seconds)
  • 78% increase in monthly page views
  • 25% increase of visitors staying on site longer than 5 mins
  • And the bottom line: a projected $1,100,000 increase in revenue

If you would like to see these results for your site, click here to get a free evaluation.

About Eric Seal

Eric SealEric has written copy for hundreds of blog posts, press releases, and website pages across a wide range of industries, from upscale luggage vendors and industrial warehouse equipment to luxury international hotels. His ability to write engaging content while maintaining a client’s brand and voice has made him a valuable member of the SEO Inc. team. Eric holds a BA in Literature and Writing from Cal State University San Marcos.