Beginner’s Guide to Instagram Marketing If you’ve read our basic primer on Instagram and have decided you’re ready to use it as one of your marketing tools, this is the guide you want to follow. We’ll assume you’re starting from scratch, so if you’ve already got an account with a following, you’re one step ahead. Setting Up Your Instagram Account If you already have an...Read More
What Is SEO and Why You Need It The digital landscape has significantly evolved over the past few decades, bringing about a new frontier where businesses must strive to gain a solid online presence. An integral part of establishing this online presence is Search Engine Optimization, or as it’s more commonly known SEO. For those unfamiliar with the term, SEO may sound like technical jargon,...Read More
Last year, Google removed the option to set your search location. For a company that delivers SEO services to clients on the local and international level, like SEO Inc., this sometimes adds an extra level of difficulty to our job. Thankfully we have found a workaround. We have developed a quick 11-step SEO solution to changing your search position. By following these steps, you can...Read More
What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is exploring or researching but isn’t necessarily ready to buy. I...Read More
Earlier this month, Mark Zuckerberg announced that Facebook would change the news feed algorithm again. Now, there will be more priority on content from “friends, family, and groups,” meaning Pages will be less visible. While this may be a good thing for consumers tired of seeing their feeds inundated with commercial content – it’s not suitable for businesses that rely on Facebook marketing to connect...Read More
