There are many, many ways of improving a websites search engine rankings. When approaching a subject like SEO, that is fairly complicated somewhat and confusing, it is best to start out with what not to do & work from there. 
Just a Quick Update, Google Page Rank and Back links started updated a few days ago and the results should now be starting to show… Good Luck!
Bringing a new client on board has always been an interesting event. Each client comes in with initial Marketing Strategy and an outlined set of objectives, you mostly know what you’re going to get. What you usually don’t know are the client’s expectations for the Campaign. Implementing a solid SEO Marketing Campaign with all its non guarantee’s can be a lot easier than managing the clients expectations. This can be difficult for a variety of reasons. Client’s knowledge of SEO may be built from scouring website after website grabbing tidbits of optimization advice or maybe they go some advice from a friend over coffee. This is the greatest struggle as a SEO project manager.
Need pricing on a search engine optimization package, corporate branding consultation or other assistance?
SEO Inc. on Twitter