Google

holds a prominent position in the search engine landscape, making it essential for businesses to optimize their content for Google as part of their SEO strategy. Moreover, Google’s advertising platform, AdWords, significantly influences the marketing industry. This category will explore the numerous advantages of Google Services and provide guidance on maintaining your content in alignment with Google’s algorithm.

Google Mobile-First Index Update? – Not So Fast now its AI aka Rank Brain First

UPDATE: Things happen quickly on the internet; I had been predicting this since the first announcement that Google had to implement AI, aka Rank Brain (why would they call it rank brain if it wasn’t going to be used as their new algorithm). So here is some info on the shift to AI. I will...

Garry GrantGoogle

How to Use Annotations in Google Analytics to Add Context

When looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or a seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like...

Garry GrantGoogle

How To Optimize for Google Voice Search

Google voice search is simply speaking the search query rather than the slower typing process. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate than using a computer keyboard. It’s a matter of convenience, and with so many people accessing the internet from...

Garry GrantGoogle

How to Get Your Website Featured in the Google Answer Box

What’s the one place in Google’s search results that’s better than the number one result? The Answer Box is also known as the featured snippet. Why? Because it brings people directly to your content – serving as a teaser that sends them straight to you. It invests users in your content and brand before they...

Garry GrantGoogle

How Important are Local Citations in 2017

How to Change Your Search Location in 11 Steps

Last year, Google removed the option to set your search location. For a company that delivers SEO services to clients on the local and international level, like SEO Inc., this sometimes adds an extra level of difficulty to our job. Thankfully we have found a workaround. We have developed a quick 11-step SEO solution to...

Dalton GrantGoogle

Google to Lower Rankings for Sites with Intrusive Popups, Removes “Mobile-Friendly” Label

Google’s latest announcement shows the search engine’s continuing service for its mobile users: Google will remove the “Mobile-Friendly” label from mobile search results Google may lower rankings for sites with intrusive popups in January 2017 Both updates will help mobile users more easily reach the content they need. “Mobile-Friendly” Label to be Removed Google is...

Dalton GrantGoogle

Google Disavow Links Tool: Block Bad Links Now

Can you believe it! Google finally did something to support the search engine optimization community. That being creating the new Google disavow links tool. This has been a heavily anticipated piece of functionality. Like many SEOs, our VP of Business Development / Director of Sales has been discussing implementing this for at least the last...

Garry GrantGoogle

Google Removing Star Ratings from SERPs

Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their companies to their organic search results with review schema markup on their websites, but Google is changing all that. Last month, Google announced on their webmasters’ blog...

Garry GrantGoogle

Google Structured Data Tab in Webmaster Tools – Track Structured Data Markup

Google has just added a new structured data tab to Webmaster Tools. This tab detects structured data markup (all structured data types) on your website and tells you how Google evaluated it. You can also use their structured data markup tool (Google structured data markup helper) to test and fix incorrect markup codes. As we...

Garry GrantGoogle

How to Fix Core Web Vitals Page Experience

The Core Web vitals started last year August. With 87% of Websites FAILING Googles Core Web Vitals now is the time to set this as a top priority for your development team or your current SEO Company. Passing Page Experience with good scores is challenging. However, our Technical expertise is unmatched in the industry, boasting...

Garry GrantGoogle

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Google