Internet Marketing Tips, Suggestions, & Ramblings

Rest in Peace, AltaVista

AltaVista, one of the internet’s first search engines, has died. It was launched in 1995, and officially began redirecting to Yahoo!’s own search engine on July 8, 2013. The search engine struggled for its later years, but in its heyday, received more than 80 million hits per day. The innovative search engine likely paved the way for its booming successor, Google.

AltaVistaAltaVista grew from humble beginnings at Digital Equipment Corporation, and thrived with immediate success. The first day garnered 300,000 hits, and earned $50 million in sponsorship revenue in 1997, only two years after its launch.

Yahoo! took over AltaVista, however both search engines were ultimately annihilated by Google. As Google’s success rose, AltaVista’s declined. Google began indexing billions of sites, whereas AltaVista could only index approximately 20 million, though at the search engine’s birth, that was still a huge number. In 2001, Google officially began serving more searches than AltaVista.

Yahoo! is making an effort to focus on specific web properties. This meant dropping the axe on the once-popular AltaVista, a search engine that went through multiple owners and management strategies, which probably contributed to the demise of the engine. Along with AltaVista, Yahoo! is also shutting down Yahoo Axis, a search engine directed at iPhone and tablet users.

And so, at 18 years old, AltaVista has officially been closed. Rest in peace, AltaVista.

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for Homepage.com, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee, Entrepreneur.com., Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.