The search quality ranking guidelines wasn’t the only Google document to get updated recently. Google has augmented its “Improve your local ranking on Google” help page. With it comes more information on the local ranking factors: Relevance, Distance, and Prominence. The updated document also contains specific steps you can take to help your business show up in the local three pack. For the burgeoning local business, you had...Read More
Sorry, slowpokes—Google’s news carousel is for Accelerated Mobile Pages only now. Sites that aren’t AMPed won’t show up in this featured news area. If you haven’t made the move to faster, better mobile pages, now you’ve got one more reason to. No matter how important your news is, or how attention-grabbing the image you chose for it—you won’t show up in the news carousel if...Read More
Are you sick of keywords? Dynamic Search Ads could be for you. When done right by an SEO company specializing in PPC, dynamic search ads can save you hours and generate huge ROI for your site. But if done wrong, you could be looking at a great big waste of money. Here’s what you need to make dynamic search ads work for your SEO strategy—that...Read More
Facebook gets a lot more expressive today with the release of “reactions.” Now you can Like, Love, Haha, Wow, Sad, or Angry posts on your News Feed. All of these are extensions of the like button. We at SEO Inc. have been trying it out, and everything seems to be working smoothly. So how do you use these new reactions? No need to hook up...Read More
Google is confirmed as saying that the Google Panda Update is now a part of Google’s core ranking algorithm. This official Google statement was posted on an excellent comprehensive guide by Jennifer Slegg: “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our...Read More
