Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out more broadly later this year.” How Real-Time Google Ads Will...Read More
SEO Services in 2023: How Much Can You Expect to Pay? Search engine optimization is constantly changing. It’s also complex work that requires a range of skills, from technical to analytical, to make the most of results. Results could vary the fortune of your business, improving its online visibility, increasing traffic, and contributing to revenues by about 45%, according to BrightEdge research. So an investment...Read More
Prepare yourself for an exciting development in the Twitterverse. Shortly, the familiar 140-character limit that Twitter users have grown accustomed to will significantly change. Specifically, the character limit will no longer include media attachments such as images, videos, polls, GIFs, and names starting with “@.” Currently, when incorporating attachments like photos or links, 23 characters are deducted, leaving users with a mere 117 characters for...Read More
Links have had an increasing influence on improving your search engine ranking. However, the importance of a solid yet diverse backlink profile has grown, and the ability to quickly build one has dramatically declined. That’s where influencer marketing has stepped in to save the day. If you’re not already harnessing the power of influencer marketing in your strategy, let’s look at three ways it can...Read More
In a perfect world, Google would crawl our entire site. Then, Google would find the right pages to put before our target users, doing so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can do something about your crawl budget. Gary Illyes’s document, “What Crawl Budget...Read More
