Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI is not increasing. This spells big trouble for the vast number of businesses operating online these days. Social...Read More
When looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or a seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like me, then you probably don’t have the dates of every...Read More
Google voice search is simply speaking the search query rather than the slower typing process. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate than using a computer keyboard. It’s a matter of convenience, and with so many people accessing the internet from mobile devices rather than desktops, Google and SEO Companys have...Read More
These days, almost everyone is being hit by referral spam, and it is unlikely that Google will step in and stop it any time soon. This means we’re on our own to deal with it. But to do so, we need to know how to block sites sending us referral spam. What is Referral Spam? Referral spam, also called referrer spam, is fake traffic that...Read More
AMP pages are on the move. We at SEO Inc. noticed significant fluctuations for several of our clients’ indexed Accelerated Mobile Pages. The spikes occurred last weekend—Sunday, the 13th, to be precise—which saw some upward movement of hundreds of indexed mobile pages. Pages that hadn’t been indexed yet did not move, of course. For clients who have gotten AMPed, as we suggested, that could indicate several...Read More
