Internet Marketing Tips, Suggestions, & Ramblings

Facebook Releases Top Stories Feature

Facebook is being a good website and always testing. The question is, are these new features good for users and will they provide new opportunities for social media advertising? The most recent feature that has been released is the Facebook top stories feature.

How Does Facebook Top Stories Work

Facebook now places top stories at the beginning of users news feeds. Each top story is marked with a blue corner. Recent stories will still be featured below in the order that they were posted. Furthermore, the same top stories listed at the top of the page will also fall below in the normal users feed (not sure why they list the stories twice, but I’m sure there were some great internal debates about this at Facebook 🙂

Top stories are stories that are published in between the period of when you last visited Facebook and when you returned. The top stories will be altered based on the content and the time period between Facebook visits.

Facebook Top StoriesFacebook states that top stores are determined based on factors such as your relationship to the person who posted the story, how many comments and likes it got, what type of story it is, etc. This is a major change to Facebook edge rank which has been the determining factor of the Facebook feed content hierarchy in the past. Here is a quote from Facebook on the ranking system.

“For example, a friend’s status update that might not normally be a top story may become a top story after many other friends comment on it.” – Facebook

Facebook does give you the ability to make it clear that you feel something should not be a top story. If you feel one of the Facebook top stories in your news feed is incorrectly listed as a top story hover over the right side of the update in question and click the arrow to unmark the story as a top story.

What do you think about the Facebook top story feature? Is this going to be a new form of Facebook search engine (news feed) optimization? Will it offer new Facebook advertising opportunities?

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.