Internet Marketing Tips, Suggestions, & Ramblings

Cyber Monday, Singles’ Day and Double 12 – The Invention of the Retail Holiday

This year Cyber Monday saw US sales of $2.29 Billion, making it the largest shopping day in the US. However China has its own version which is actually bigger than Cyber Monday.

In China, November 11th is Singles’ Day, named after 11/11 which consists of 4 single 1s. Originally a university holiday, it later became popular throughout Chinese society. 5 years ago, in 2008, retailer Alibaba made a push to turn Singles’ Day into a shopping holiday with record results.

This year, after 5 years of explosive growth, Nov 11th saw a record $5.75 billion in sales (NY times). Two and a half times the amount of sales the US had on Cyber Monday. Alibaba’s sites received 402 million unique visitors, representing more than 33% of the adult population in China. Compared with the US Cyber Monday at 131 million (NBC) Americans, it’s easy to see that China’s Singles’ Day has significantly more visitors and revenue.

SEO Inc RW Cyber Monday Singles Day


Now, Alibaba the company responsible for making Singles’ Day the biggest eCommerce day in the world, is trying to create another shoppers holiday: Double 12. December 12th nicknamed “Double 12” by Alibaba is a sales event “aimed at giving more exposure to small and medium-sized retailers and encouraging them to improve the quality of products and services offered online.”  (SCMP)

Although a brand new holiday, more than 2 million online retailers joined the “double 12” shopping festival. Alibaba did not release traffic or revenue results from this first year but stressed that the nature of the December 12 event is different from November 11.

It’ll be interesting to see if December 12th can gain as much traction as Singles’ Day. As the internet is enabling commerce to be more interconnected, will there be a new international shopping day to become the first global Singles’ Day or Cyber Monday? What’s the busiest day for eCommerce in your country?

Image credit: on

About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.