Internet Marketing Tips, Suggestions, & Ramblings

Have you seen the two recent changes to Google local advertising? Ads in the Local Finder results after clicking “More places.” Google Maps is no longer a Search Partner In both changes, Google has expressed the importance of Local Extensions in Google AdWords. And both can have an impact on your impressions and clicks. Here’s […]

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How much time do you spend wondering how Google works? Do you keep yourself up at night, asking yourself how Google calculates which pages show up first in the search results? More importantly, do you wonder just how Google decides your website should be lower than another? Even at SEO Inc., an SEO company at […]

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“How do I get ranked higher on Google?” We at SEO Inc. work tirelessly to find that answer out for our clients. Thankfully, so does Backlinko, the same business behind the infographic listing Google’s 200 SEO Ranking Factors. Backlinko recently analyzed 1 million Google search results to find out: What is SEO ranking determined by? […]

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The search quality ranking guidelines wasn’t the only Google document to get updated recently. Google has augmented its “Improve your local ranking on Google” help page. With it comes more information on the local ranking factors: Relevance, Distance, and Prominence. The updated document also contains specific steps you can take to help your business show up in […]

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Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater emphasis on E-A-T to some surprising mobile changes, the update […]

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Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI is not increasing. For the huge number of […]

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