Sep 29

Why Theme Pages for Search Engine Optimization?

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With the Ever Growing Forest of WebPages Online, Page Themes Provide Search Engines and Users with Much Needed Direction

With the Ever Growing Forest of WebPages Online, Page Themes Provide Search Engines and Users with Much Needed Direction

Do your pages have a theme? Or are they just a bunch of random stuff you thought your customer base would find interesting? For the sake of your business, marketing efforts, and search engine optimization performance, you’re going to want to address this question and keep it top of mind.

What do we mean by theme?

A theme is the basic idea that there are certain goals and content associated with each page of a website. By specifying a theme for each page it allows you to focus on keywords, calls to action, internal and external linking, as well as video and images which are concisely aligned with your navigation and search engine efforts.

Why do your pages need a theme for SEO?

In the case of search engine optimization it is absolutely vital that each of your pages have a clear and concise theme. Think of it as a mission statement. What is that page trying to accomplish, what is its value to the world, how will that page serve your customer base? Once you have asked yourself these questions you can discover keywords which best represent the page’s mission. Adding those keywords in the right places lets the search engine know the purpose of the page you have created, and thus, allows you to rank for the terms you have specified.

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Mar 12

Search Engine Watch Gets On Board with Web Accessibility

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If you’re a loyal reader of this blog, or know anything about SEO Inc, you already know that we are big fans of web accessibility for the visually impaired. We’re really into it. Web Accessibility is like the Jonas Brothers, and we are the screaming tween girls that follow it around.

That being said, it’s great to see others getting on the Accessibility band wagon. Aaron Shears at Search Engine Watch wrote a great blog about it the other day, and even gave SEO Inc. a shout out: Continue Reading

Feb 10

Brad Lipschultz Speaking at SMX West 2009

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SEO Inc.’s own Brad Lipschultz, COO, will be speaking at this year’s SMX West in an educational session on search engine optimization entitled “Web Accessibility for the Visually Impaired.”

Brad will be presenting in Theater B of the SMX Theater on the Expo Hall floor at the Santa Clara Convention Center, Wednesday, February 11 at 1:40 pm. All SMX attendees are invited to attend and hear him discuss various aspects of SEO with an emphasis on web accessibility for the visually impaired. Continue Reading

Sep 18

SEO Inc Videos – Channel 10 News

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Channel 10 news broadcast on SEO Inc and Web Site accessibility!

Aug 28

Target Settles Landmark Web Accessibility Lawsuit

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In 2006 the National Federation of the Blind filed a class action lawsuit against target on behalf of blind internet users who were unable to buy products on target.com.

The settlement, filed in the U.S. District Court of Northern California, requires that visually impaired users who depend on screen-reading software to use Target.com “may acquire the same information and engage in the same transactions as are available to sighted guests with substantially equivalent ease of use.” Continue Reading

May 29

SEO Friendly Flash

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A simple yet effective way of making Flash websites SEO friendly

The Problem
Conventional wisdom has always been that using Flash to make a website is a huge SEO No-No, and here’s why: When a search engine crawler comes to a web page, its mission is to read the text and follow the links to the other pages on the site. If the only thing on the page is an embedded flash object; then there is nothing for the crawler to read and no where for it to go. Ouch! Continue Reading

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