Why Pinterest Better Be in Your 2012 Internet Marketing Strategy

• By: Sheena Schleicher
• Categories: Social Media Marketing
• Comments: 0

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If you’re a business owner or Internet marketer that hasn’t heard of Pinterest by now, let me clue you in a bit. According to the über popular Pinterest.com, “Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.”

But Pinterest.com is far more than a “Virtual Pinboard.”

We’ve been keeping a close eye on Pinterest over the last year and can say with confidence that it’s something every brand and Internet marketing professional should master. In fact, the numbers alone should give you an idea of its impact since its March 2010 launch!

POLL: Could Changing your Meta Tags Result in More Google +1s?

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, Social Media Marketing
• Comments: 8

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Now that Google +1s have become important to search engine optimization and social media marketing website owners will be going to great lengths to increase the likelihood that users will +1 a page. At SEO Inc. we have been developing many new and exciting strategies to increase the probability that a user will +1 a page in Google search results.

One idea we have been kicking around is putting a call to action in the meta description. We are in the process of implementing this on some test sites right now. But we wanted to get your opinion first, as we thought this new idea could spark some excellent debate.

The Many Ways Google +1s Influence Search Engine Optimization

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, Social Media Marketing
• Comments: 2

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Google +1 is all the rage right now in the search engine optimization and social media marketing world. It is even having a big impact on YouTube! However, many people are confused about the ins and outs of the new social phenomenon, especially when evaluating it from an SEO perspective. In an effort to clear things up we will evaluate how Google + effects search engine optimization, right here, right now.

First, let’s define the 3 different ways to engage with a Google +1 button.

1. +1 from Search Results
2. +1 from a Web Page Button
3. +1 from a Google + Profile or Business Page

You can also simply post a link to your Google + page or profile.

Now that we know what we are talking about lets look at each of these Google + functions a little more in depth and explore their SEO implications.

+1 from Search Results

When you +1 a URL from search results it does two things. First, the +1 acts similarly to a backlink, in that it adds credibility to the website and allows it rank higher in non-personalized Google search. Secondly, it also allows it to rank higher in personalized search. To be clear, your search results in Google are personalized in almost all cases. The only way to remove personalization is to log out of Google, clear all of your history, cookies, etc. But even then in most cases Google will still attribute a location to your search based on where they see your IP address.

So let’s get back to the question at hand, how do +1s from search results affect SEO.

Google Search Plus Your World to Make Google Results More Social

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, Social Media Marketing
• Comments: 1

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Google has finally done it. They have gone and made their search results even more social with new functionality they are coining as, “Search Plus your World.” Notable industry experts are going on record as saying it is the most radical transformation we have ever seen in Google search results. I am sure many search engine optimization professionals out there are shaking in their boots. And for good reason really, SEO is turning more into an aspect of social media marketing everyday. Really, with this change Google SEO has become more social media marketing, when logged in and using the personal results feature, than SEO!

Watch a Video on Google Search Plus your World

Watch a quick video on Google Search Plus your World so you can get a general idea of the update. Next we will go through the features one by one.

So let’s take a look at these new Google features and then determine how to use them towards our advantage.

What is Google Search Plus Your World?

The concept behind Google Search Plus you World is fairly straightforward. Now, when you are logged into Google and do a search you will not only be presented with normal search results but also content that has been privately shared by people in your network. Google will be giving users who are logged in and do a search the option to toggle between personal results and normal results by clicking a simple button in the upper right hand corner of the Google search page. Furthermore, now when you do a search it will show the number of personal results and the number of other (normal results). If you like, you can only view personal results, which would only include things you or someone in your network have shared on a Google property such as Google+ or Picasa.

According to Google, these are the main changes taking place.

Google + Business Pages for Online Reputation Management

• By: John E Lincoln
• Categories: Google, Social Media Marketing
• Comments: 0

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Google + business pages are starting to have major implications in search engine optimization, but also online reputation management. Recently, I wrote about this on Search Engine Land. Read the full article on why Google + Business pages matter for online reputation management.

Some of the main points of the article were.

• Google is slowing seeping Google + content and pages into their normal search results.
• This favoritism towards Google + makes it important to focus on them.
• As of now, Google + Business Pages are only showing up for a limited amount of queries but we expect this to increase.
• If you post favorable content to Google + it will quickly show up in your branded search space.
• Having the ability to post messages directly to your branded search space in real time in Google provides great link building and marketing opportunities.

Google + Users Can Now Share from Google Search

• By: John E Lincoln
• Categories: Google, Social Media Marketing
• Comments: 0

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Google has taken the integration between Google + and Google search a step further by creating the ability to update a Google + profile from the Google search area. Simply click the share button to update your Google + profile. This is just yet another example of how Google is working to make their products more social. The feature is new and has not been commented on by Google yet. Because of this, we should assuming it is still in testing mode.