Should You Market on MySpace?

• By: Ashlee
• Categories: Social Media Marketing
• Comments: 0

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More and more people are beginning to ask themselves where they should market their business in terms of social media marketing. Facebook seems clear, I mean over 50% of the marketing articles you read online violently scream MARKET ON FACEBOOK right in your ear. But what about MySpace?

MySpace is the second biggest social networking site online behind Facebook, and stats show the average global time spent on social media sites is up 82% year-over-year, but how does MySpace fit into that data?

According to Nielsen Wire, global web traffic to the site has shown a steady decrease since December 2007 but that doesn’t mean the site is doomed.

How to Moderate Facebook Comments on a Business Page

• By: charlotte
• Categories: Social Media Marketing
• Comments: 0

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As Facebook continues to develop and grow, some discrepancies are becoming apparent between the available settings for Personal Profiles and Business Pages. The inconsistencies in the layout, customizability, etc. are particularly evident when trying to moderate the comments posted to your Business Page. Knowing how to control these profiles is vital from a social media marketing and overall reputation management standpoint.

Personal Profiles are Easy to Moderate

Facebook makes it easy to moderate virtually every setting on your Personal Profile. At first glance the layout can be a bit intimidating, but once you become more familiar with the site it’s pretty easy to navigate around and modify information and settings. This simplicity, however, does not carry over as well as you might hope to the newer, less customizable Business Page.

Business Pages Lack some Moderation Abilities

This first became clear to me when I attempted to moderate people’s ability to comment on pictures on a Business Page. Though photo comments can easily be moderated on your Personal Profile, (by going to account settings and modifying your privacy settings), an equivalent Business Page option has not yet been created. After some research, I was left with the understanding that moderating Business Page Photo Comments, specifically disabling people’s ability to comment on photos, must be done by contacting a Facebook representative and requesting that the Business Page be “Whitelisted”. After going through this process to accomplish a task as simple as blocking photo comments, I was interested in seeing what aspects of a Business Page, particularly comments on a Business Page, could actually be moderated by the page owner.

How to Create a Company Social Media Policy

• By: John
• Categories: Social Media Marketing
• Comments: 2

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Every company who is participating in social media marketing should have a company social media policy. In this post we will show you social media policy examples so that you can create a company policy of your own.

Why Have a Social Media Policy?

Without a clear social media policy protecting your company you could be putting yourself at risk. By developing clear guidlines you can save HR social media concerns. Here are some reasons why you should consider creating a policy for social media and Internet usage.

Don’t let Employees Waste Time: When a social media policy is not created, often times employees will spend hours upon hours browsing social media sites. The last thing that you want is to lose those man hours.

Protect Internal Information: Many times if it is not directly expressed to employees, employees may feel that it is OK to discuss company information online. In some cases this can lead to BIG trouble.

Social Networks Command Most Attention on the Internet!

• By: John
• Categories: Social Media Marketing
• Comments: 0

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We all knew it was coming, right? With the momentum spiraling out of control pertaining to user sign ups, content sharing and overall interaction on sites like Twitter and Facebook, each of us had the notion in the back of our minds, “these sites are taking over,” we thought. Well now they finally have. 

Today it was reported by The Nielsen Company that social networking sites such as Twitter, Facebook and LinkedIn, now demand 22.7% of time spent on the web. Take a moment to let that really sink in. This means that the worldwide accumulation of the online population, some 1,966,514,816 people according to Internet World Stats, spends more than a fifth of their time on social networks, amazing.

But this report also released more interesting information which seems to suggest a new world of Internet marketing is emerging. Email marketing, so long known as a staple point for any successful online operation, saw its percentage of online engagement plummet from 11.5% to a striking 8.3% from June 2009 to June 2010. One can only speculate that this decline may continue as social networks continue to grow. While this is true, it should be noted that mobile email marketing is still slightly on the rise, with time spent engaged in mobile email growing just over 4%, according to a recent report by Mashable.

Facebook Launches Facebook Questions Beta

• By: John
• Categories: Social Media Marketing
• Comments: 4

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For those of you who follow Facebook releases religiously this is big news. Today, Facebook announced a new beta feature, that being, Facebook questions. The premise of  Facebook Questions is fairly straightforward. But because we are a company specializing in search engine optimization, I feel that it is important we evaluate the new development through an SEO filter. However, before we get into that let me tell you a little bit about this new Facebook element.

What are Facebook Questions?

Facebook Questions are simply a basic Q&A feature developed by Facebook. The new feature will be similar to sites such as Yahoo Answers, Ask and Wiki Answers. The main purpose of the feature is to allow a platform for users to Q&A on the Facebook site. The questions which are asked will be broadcast with the same distribution as a wall post would enjoy.

Facebook to Focus on Going Mobile

• By: John
• Categories: Social Media Marketing
• Comments: 0

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What are they up to now? Those sneaky, sharp, social media strategist at Facebook? It seems that they are always releasing something new. Which is good, it keeps us talking about them and social media marketing, right?

Let me explain the latest development… Eric Tseng, Facebook’s head of mobile products, made a statement at MobileBeat 2010 noting that Facebook, “really sees mobile as the future.” Wow, really? That is amazing! No one has ever said that before! Just kidding… Many people have said this. But hey, it’s the second part of the statement that is news…

According to Mashable, he also mentioned that we can expect to see Facebook’s “Like” button and Facebook open graph going mobile in the near future. To add to that, he went on to say that app stores will be integrated with social media.