Fashion Social Media Sites You Should Know

• By: Renee Haas
• Categories: Reputation Management, Social Media Marketing
• Comments: 2

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Women everywhere ask these important questions; “How do I look?”, “What should I wear?”, “Where did you buy that?”.  We ask everyone;  our best friends, sisters, mothers, brothers, boyfriends, husbands, and in a pinch even strangers. It was inevitable that these questions find their way to social media.  Savvy fashion related businesses have started fully embracing what their customers have long known; in the world of fashion, opinions of friends matter.

Below are a few of the best websites and applications that can increase the presence of your brand through social media.

Polyvore:

Polyvore allows users to mix and match products from anywhere on the web to create collages representing their own personal look. Items added to Polyvore sets link back to your website. Brands are encouraged to create their own sets, post your favorite sets to your website, and even add a Polyvore mini-editor to your website.

Your Customers ARE Using Facebook

• By: Sarah Simmons
• Categories: Facebook, Reputation Management, Social Media Marketing
• Comments: 0

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Still not convinced your company needs a Facebook profile? “None of my customers use Facebook…grumble grumble grumble,” (that’s you trying to justify why you don’t need one). Well, chances are most of your customers probably DO use Facebook, and at least one of them is probably logged into Facebook right now as you’re reading this.

SocialHype and OnlineSchools.org just came out with an infographic detailing just how obsessed the world is with Facebook. A few of the alarming facts that may change your mind, (and make a few advertisers’ hearts race):

Is About.me the Next Big Thing for Online Reputation Management?

• By: John E Lincoln
• Categories: Reputation Management
• Comments: 0

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About.me has been bought by AOL. The online startup was launched just a year ago and was acquired before it ever had a chance to do business, kind of sad…

About.me started allowing users to create profiles in September of 2010. But it had only been officially launched for a few days before AOL made an offer. While we don’t know how much About.me was sold for, we do know that Tony Conrad, co-founder of About.me and serial entrepreneur, has a close relationship with AOL. In 2008, Conrad sold his previous company “Sphere” to AOL for over 20 million.

About.me is a simple website with a simple concept. Just sign up and create a profile about yourself or your business. Choose from a list of integration options, whether you would like to feature your Twitter, Facebook, YouTube, LinkedIn, personal blog, Flicker account, etc, it is all possible. But what does this all mean for online reputation management?

Should you Buy All of Your Domain Name Extensions?

• By: John E Lincoln
• Categories: Reputation Management
• Comments: 3

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One question which comes up frequently is, “Should I buy all of the extensions of my domain name?” This is a common question because sites which sell domain names will often try to get you to purchase every version. So for example, if your website is www.searchengineoptimization.com a site such as Godaddy may try to get you to buy the following domains:

• www.searchengineoptimization.net
• www.searchengineoptimization.biz
• www.searchengineoptimization.info
• www.searchengineoptimization.ca
• www.searchengineoptimization.us
• www.searchengineoptimization.uk
• This list goes on…

All the while you are sitting here scratching your heading thinking, “Do I really need to pay $200 for all of these domains?!” Well, let’s weigh the pros and cons of the purchase decision.

Pro: You Protect your Brand

By purchasing all of the domain extensions you ensure that no one can have a domain name that matches yours. Why is this important? Well, if someday you develop very strong brand strength and someone searches for your brand there is a good chance that not only your .com extension will come up, but also that a .biz, .net, etc., extension will come up. Now of course this means that someone would have to create a site surrounding your brand name. And they really can’t do this if they are in the same industry as you, unless you OK it – for instance an affiliate may be able to sell under an extension. If they are in another industry, they can absolutely use the domain to promote their company. They can also use the domain to write reviews/blogs on you. Also, if it is a non-branded keyword based domain all bets are off.

Con: You Pay Extra