Invest in Social Media Management not Automated Platforms

• By: Mae Demdam
• Categories: Facebook, Google, Search Engine Optimization, SEO Tips, Social Media Marketing, Twitter, YouTube
• Comments: 0

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Many companies understand the importance of social media integration within their internet marketing strategy, but they may not understand the need for social media management, either they think it’s not within their budget or that it’s a simple D-I-Y project.  Of course they can easily create a Facebook Fan Page, a Google Plus Business Page, a Twitter profile and a YouTube Channel to name a few, but more often then not these profiles are created with the minimum information required and left stagnant, which can actually harm a company’s online presence.

Google’s HUD Glasses to Turn the World into Walking Robots

• By: John E Lincoln
• Categories: Google
• Comments: 0

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OK, so that title may have been a little extreme. But it almost feels like that! Google has created a new prototype titled Google’s HUD glasses. These glasses look like something a robot-human might wear and they provide new visual information that is sure to get people talking.

According to CNET, the first rumors concerning the HUD glasses started in December, 2011. HUD stands for wearable head-up displays (HUD). The glasses allow wearers to tap into Google’s cloud-based location services and provide information on the users’ surroundings. The information would then appear as an augmented reality computer display.

Google Sitelinks Have Big Impact in Search Engine Space

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 2

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When Google sitelinks first came out they were really only noticed for a particular domain and an exact search query. Those of us who had well optimized, authoritative sites were happy to be given a greater presence in Google.Those of us who had poorly optimized websites were distraught over not being afforded a larger listing. Little did we know that the sitelink program goes well beyond a domain name search. We are seeing this now more than ever. In this post we will take a look at the reach of Google sitelinks.

For example, if you searched for SEO Inc. you would see these sitelinks.

POLL: Could Changing your Meta Tags Result in More Google +1s?

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, Social Media Marketing
• Comments: 8

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Now that Google +1s have become important to search engine optimization and social media marketing website owners will be going to great lengths to increase the likelihood that users will +1 a page. At SEO Inc. we have been developing many new and exciting strategies to increase the probability that a user will +1 a page in Google search results.

One idea we have been kicking around is putting a call to action in the meta description. We are in the process of implementing this on some test sites right now. But we wanted to get your opinion first, as we thought this new idea could spark some excellent debate.

The Many Ways Google +1s Influence Search Engine Optimization

• By: John E Lincoln
• Categories: Google, Search Engine Optimization, Social Media Marketing
• Comments: 2

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Google +1 is all the rage right now in the search engine optimization and social media marketing world. It is even having a big impact on YouTube! However, many people are confused about the ins and outs of the new social phenomenon, especially when evaluating it from an SEO perspective. In an effort to clear things up we will evaluate how Google + effects search engine optimization, right here, right now.

First, let’s define the 3 different ways to engage with a Google +1 button.

1. +1 from Search Results
2. +1 from a Web Page Button
3. +1 from a Google + Profile or Business Page

You can also simply post a link to your Google + page or profile.

Now that we know what we are talking about lets look at each of these Google + functions a little more in depth and explore their SEO implications.

+1 from Search Results

When you +1 a URL from search results it does two things. First, the +1 acts similarly to a backlink, in that it adds credibility to the website and allows it rank higher in non-personalized Google search. Secondly, it also allows it to rank higher in personalized search. To be clear, your search results in Google are personalized in almost all cases. The only way to remove personalization is to log out of Google, clear all of your history, cookies, etc. But even then in most cases Google will still attribute a location to your search based on where they see your IP address.

So let’s get back to the question at hand, how do +1s from search results affect SEO.

Why Google Changes Title Tags in Search Results

• By: John E Lincoln
• Categories: Google, Search Engine Optimization
• Comments: 0

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Have you ever done a search in Google for a keyword that you rank for only to discover that Google is displaying a different title tag than what you implemented? Well, we have done this, often. Probably because we are search engine optimization geeks, nonetheless, we demanded answers as to why Google was manipulating our titles when we take so much time to perfect them. Recently, Google came out and explained why they change titles in search results.

“We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.” – Google