Ensuring your business is on the right track toward growth, it’s essential to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s relatively easy to set and follow goal progress directly from within your dashboard. To create, edit, and share goals...Read More
To better understand why we are where we are today, we’re told to take a look back at history. The same could be said of the digital marketing and search engine Industries, so today, we’re taking a look at Google Update Florida. Released in 2003 (seems like an eternity when it comes to the internet, doesn’t it?) But, given what we know about what Google...Read More
SEO Inc, Top SEO / PPC, and Digital Agencies As an SEO Agency Of the Year finalist, it might be thought that we are used to industry recognition, but our reoccurring inclusion yet again humbles us as one of San Diego’s top SEO firms. With the rapidly growing and ever-changing nature of the industry, our widespread recognition speaks to our adaptability and application to yearly...Read More
Over the past year, Google has decided to switch from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for nearly a decade, the adjustment means the company sees great potential for AI and machine learning-based technology. And Google isn’t the only company talking about machine learning – Apple referred to the concept multiple...Read More
Start by looking at a Display campaign, and then go to the Audiences page. From here, you’ll need to either create a new ad group or campaign or assign an existing one. Then, choose “Target” and select “Intent.” At this point, you can choose to create the auto-generated custom intent audiences, which Google will generate from a combination of machine learning and your existing...Read More
