Content is essential to search engine optimization because it helps search engines distinguish your website as informative and pertinent to the keywords you’re going after. However, your SEO content needs to be readable and appealing to the human visitors that visit your site as well. Here are five SEO copywriting tips for writing great content that will satisfy search engines as well as the people visiting your site.
Is your SEO Confusing Users?
Mike Moran posted an article on Search Engine Guide today discussing a common folly in perspective regarding SEO, that being, optimizing a web page for search engines opposed to customer interaction. While this is clearly an issue which can arise in SEO, in this post I would like to comment on a sister subject, the tug of war that can occur between search engine optimization and website usability.
When you are optimizing a site for search, the search marketer on the job is often enticed to pull out all the stops. I mean let’s face it, search engine optimization is competitive and a few keywords in the right place can sometimes make a big difference. But one very important item to keep in mind is usability. If the implementation of your SEO practices is at all misleading, and causes the usability of the site to diminish, then people will bounce from your pages and your conversions will most likely go down. Also, eventually your rankings will slip.
Anyone who knows at least a little about SEO knows the “old” adage: “Content is King” (in the Internet world anything over 10 years = old). Basically, quality content will get your site more recognition from search engines and users. But what if you live with Bizarro Superman, Wonderzarro, Bizarro Flash, The Yellow Lantern and Batzarro the world’s worst detective (my personal favorite) on Htrae, and you DON’T want your website to get traffic?
From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.
However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move.
While search engine optimized press releases haven’t been around as long as some older SEO techniques, they are still incredibly beneficial to an SEO campaign. Most of my clients are reluctant to use their press releases and often wonder why they even need them.
What I tell these clients is that search engine optimized press releases are one of the quickest and easiest ways to start generating more backlinks, higher keyword rankings, visibility and traffic for your website.
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