Internet Marketing Tips, Suggestions, & Ramblings

Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people […]

Read More

With comScore’s recent report indicating traffic from Google paid search ads showing no growth versus the same time one year ago, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google […]

Read More