Internet Marketing - SEO - PPC Blog by SEO Inc

What is Paid Media? Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s Facebook […]

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What is Owned Media?

By: | July 8, 2017 | View: 4629

What is Owned Media? Owned media is any media or activity generated on communications channels that you control. Owned media is your media — it is synonymous with your brand and business, and it appears in places that your business owns and associates with. For example, your blog posts are owned media because your blog […]

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What is Earned Media?

By: | June 18, 2017 | View: 6909

What is Earned Media? Earned media is “media acquired via word of mouth.” Going a bit deeper, earned media has three defining attributes: It comes from a third party It appears on third-party channels You don’t pay for it (This is where SEO Services can fill the gap) Earned Media is part one of a […]

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In 2016 there were many Google Algorithm updates that reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall using: local citations, Google My […]

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Amazon Vendor Central vs. Seller Central

By: | April 24, 2017 | View: 6913

Selling products on Amazon is a no-brainer. With an estimated 300 million accounts, Amazon is many people’s go-to source for online shopping. This huge e-commerce platform, combined with robust programs and tools, has made Amazon an attractive and essential market for online sellers. But sellers must consider how they want to sell their products — […]

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We at SEO Inc. are pleased to announce we’ve been named a top SEO company in San Diego of 2017! Our thanks go to Clutch, a Washington, DC-based reviews and research firm, for diving into our methodologies and considering the many factors that went into naming us a leading SEO firm. Join us in taking […]

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