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Social Media Marketing News

Social media is where the conversations are happening. And your brand needs to be a part of those conversations. Social media management is how you can actively participate in and take advantage of the power of social media. We have put a wide range of topics, social media tips, and social media insights to help guide you with your social media strategy.

Aug

[Infographic] Eye Movement Tracking: A Vital Lesson in Optimizing Content for Site Visitors

Garry GrantInfographics, Internet Marketing, Search Engine Optimization, SEO Tips, Social Media Marketing, Usability

A Vital Lesson in Optimizing Content for Site Visitors So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the...

Jul

Social Media Tips: Being Visual When Your Product Isn’t

Garry GrantSocial Media Management, Social Media Marketing, Social Media Optimization

Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold. While that is all well and good for them, what about those companies...

Jul

[Infographic] How to Decrease Your Site’s Bounce Rate

Garry GrantInfographics, Search Engine Optimization, Social Media Marketing

[Infographic] Decrease Your Site’s Bounce Rate If you’re into reading the analytics for your site, you know that not all those pretty green numbers showing increases are good things. Sure, you love seeing organic traffic on the rise (especially that of the non-branded variety), and the average time spent on the site. But take a closer look...

Jul

The Growth of Social Media [Infographic]

Garry GrantInfographics, Search Engine Optimization, Social Media Management, Social Media Marketing, Social Media Optimization

The Growth of Social Media Social media is here to stay. It’s no longer the neglected step child that it used to be. Businesses are now jumping on social media platforms and utilizing the amazing power of these platforms to increase their brand exposure, connect with past, current, and future customers, open a dialogue with the...

Jul

[Infographic] Google’s Ranking Factors.

Garry GrantGoogle, Infographics, Search Engine Optimization, Social Media Marketing

Google’s 200 Ranking Factors You’ve heard of Google. It’s that thing of when you search online, and you only use one method to search, and that method is usually just to Google something. Yeah, that Google. Well, did you know that over a billion people use Google search each month? And the total of these billion people search Google...

Jun

Facebook Announces Worldwide Roll Out of Single Column Pages

Garry GrantFacebook, Social Media Management, Social Media Marketing

Facebook’s New Single Column Pages We all knew this was coming. Or at least, we could have sensed something happening just when we were getting comfortable with the last change Facebook made to the site. On Wednesday, Facebook announced the roll out of the single column page to all Facebook pages worldwide. The updated look...

Jun

The Internet in Real Time [Infographic]

Garry GrantInfographics, Social Media Marketing

The Internet in Real Time Prepare to have your mind blown. The good people at Penny Stocks have put together a truly one-of-a-kind infographic. What’s unique about this? Well, for one, it’s live. Additionally, it shows what is happening on the Internet at this very moment. From Tweets and Instagrams, to FourSquare check-ins and Tumblr...

May

Infographic Friday: Using Hashtags to Increase Your Online Presence

Garry GrantInfographics, Search Engine Optimization, Social Media Advertising, Social Media Management, Social Media Marketing, Social Media Optimization

Infographic Friday: Hashtags and Online Presence Oh the Hashtag: You either love it or you hate it, or you think it’s okay. (If you get that joke, kudos.) What started as a seemingly innocent way to tag your Tweets has now turned into one of the most powerful tools for tracking social media conversations as...

May

Facebook Adds Audio Recognition To Automatically Tag Posts With TV Shows And Songs

Garry GrantFacebook, Social Media Marketing

Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and spins it on its head regularly. And for the most part, the updates are useful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hellstorm that is...

May

Infographic: Pinterest Image Optimization

Garry GrantInfographics, Social Media Marketing, Social Media Optimization

Pinterest Image Optimization Welcome to the magical world of Pinterest. Oh you’ve been here for awhile already? Gotchya. Well then, enjoy your continued magical experience on the world of Pinterest. Oh Pinterest. Where would we be without you? Who would plan our weddings? Who would inspire us to try insane recipes that ultimately will go south?...

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Social Media Marketing News