Tacori Annual

Social Media Marketing Case Study

Internationally recognized as an innovator in designing, creating, and marketing fine jewelry for more than four decades.

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The Challenge

TACORI Enterprises has built a notable reputation for being one of the premier jewelers in the country. It creates some of the world’s most highly regarded diamonds and precious stone jewelry. With its unrelenting dedication to quality and service, the TACORI team sought to grow and strengthen its online presence through social media.

To establish a prominent online position, TACORI hired SEO Inc. as its search and social media marketing agency, which collaborated as an extension of its marketing department. The primary goal for TACORI was to establish a dominant online presence in search and social media in its industry.

The Solution

SEO Inc. has a strong background in creating integrated search and social media marketing campaigns. We understand the value of utilizing online viral campaigns and strategic online marketing advertisements to boost the TACORI brand. Because of this, we approached the challenge through the three-pronged method of Earned, Owned, and PPC advertising on Google.

  • Earned: Acquiring “Likes” through promotions and quality organic content.
  • Owned: Acquiring “Likes” and fans through social media optimization of the company’s online properties and tools.
  • Advertised: Using Facebook Advertisements to attract social media fans.

With this in mind, SEO Inc. set out to boost the popularity of TACORI’s Facebook site. We worked with TACORI to devise three specially-created Viral Marketing Campaigns targeting potential TACORI consumers. The campaigns included the “I’m a TACORI Girl Contest,” “The Mating Game Sweepstakes,” and the “TACORI Checkmate Ringtone Download Campaign.” These viral campaigns brought visitors to the TACORI website and TACORI’s Facebook site.

The Results

As a result of these methods, the TACORI Facebook site, Mobile Facebook site, and Facebook Apps sent a tremendous amount of referral site traffic to Tacori over a year.

In one year, TACORI saw a 1,136% increase in Facebook visits. TACORI’s mobile site and apps also saw excellent growth. TACORI received 9,700% more visits from mobile Facebook users and saw an increase of 465% in the number of new visitors referred by their Facebook applications.

Arguably, our campaign’s most beneficial outcome was the conversions the TACORI website received from their Facebook Page. The conversion rate for referring traffic from the TACORI Facebook site became just over 32%, amounting to 10s of thousands of user visitors coming to the TACORI website and qualifying as an online conversion. TACORI’s Mobile Facebook site conversion rates were even more significant, with a 70% conversion rate.

Facebook now provides Tacori with the most considerable referring website traffic out of any other websites online. On top of the clear traffic and conversion numbers, which are the basis of ROI, TACORI now has a large and vibrant online community founded on permission-based marketing, which is incredibly receptive to its message. This will be a remarkable asset for the company for years to come. Furthermore, the TACORI Facebook page now has a page rank of 6. This will help the website build backlinks and increase its authority for targeted SEO terms.

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32% FB Conversions

Reputation Management

70% Conversion Rate

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465% Increase in Visitors

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SEO Inc. is an internet marketing agency that aims to help companies improve their online presence in search and social media to acquire new customers and build their brand online.

Email sales@seoinc.com

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