Tacori Annual

TACORI Enterprises has built a notable reputation for being one of the premier jewelers in the country. It creates some of the world’s most highly regarded diamonds and precious stone jewelry. With its unrelenting dedication to quality and service, the TACORI team sought to grow and strengthen its online presence through social media.

To establish a prominent online position, TACORI hired SEO Inc. as its search and social media marketing agency, collaborating as an extension of its marketing department. The primary goal for TACORI was to establish a dominant online presence in search and social media in its industry.

SEO Inc. has a strong background in creating integrated search and social media marketing campaigns. We understand the value of utilizing online viral campaigns and strategic online marketing advertisements to boost the TACORI brand. Because of this, we approached the challenge through the three-pronged method of Earned, Owned, and PPC advertising on Google.

• Earned: Acquiring “Likes” through promotions and quality organic content.
• Owned: Acquiring “Likes” and fans through social media optimization of the company’s online properties and tools.
• Advertised: Using Facebook Advertisements to attract social media fans.

With this in mind, SEO Inc. set out to boost the popularity of TACORI’s Facebook site. We worked with TACORI to devise three specially-created Viral Marketing Campaigns targeting potential TACORI consumers. The campaigns included the “I’m a TACORI Girl Contest,” “The Mating Game Sweepstakes,” and the “TACORI Checkmate Ringtone Download Campaign.” These viral campaigns brought visitors to the TACORI website and TACORI’s Facebook site.