Google+ Branded Business Pages and Direct Connect go LIVE!

• By: John E Lincoln
• Categories: Google, Social Media Marketing
• Comments: 0

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We have been waiting for Google+ Pages for brands and businesses for a long time. Well, we are happy to say that they are finally here for your social media marketing enjoyment. The new pages are heavily incorporated with Google search and even have their own new feature called Direct Connect.

“People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.”

Watch a Video on the New Google+ Pages

Google + Announces Google + Applications!

• By: Lindsey
• Categories: Google, Social Media Marketing
• Comments: 0

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Google Senior VP of Social Vic Gundotra announced that Google+ will now support Google Apps accounts sometime in the next few days. During a Q&A at the Web 2.0 Summit Gundotra confirmed that the integration was “imminent, within a matter of days.”

The issue of not being able to use Google+ with a Google Apps account has been one of the biggest drawbacks for many would-be users. The reason behind holding off on launching Google+ for Google Apps until now is the company “thought they would have more time” before the social networking site became this popular. Forty million users are now on Google+ and have uploaded around 3.4 billion pictures over the past three months.

Is CircleMe Going to be the Next Big Thing?

• By: John E Lincoln
• Categories: Social Media Marketing
• Comments: 0

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CircleMe is a new social network that is generating quite a buzz online. Like Facebook, you can specify the things you like or are interested in, but the difference is that CircleMe allows you to aggragate content surrounding these links and interests. In addition, it lets you connect with others who have the same passion as you.

According to CircleMe, this is what they are all about.

Track, share and engage
with all your likes in one place.
• Collect all the things you already love
• See and post new stories about your likes
• Share with friends and like-minded people
• Plan to-do’s around your interests

Watch a Video on CircleMe

CircleMe is an incredibly exciting concept. In a way, it is similar to what Facebook is currently trying to achieve in their new update which is just about to be released. Facebook is moving away from just offering the ability to Like content. Facebook is also working on the content creation concept as well, however, they are generating the content through the form of third party applications. It would appear that CircleMe content will be user generated and user organized.

Will Adding a Google + Button Increase Referring Site Traffic? [Research Report]

• By: Milena Savovic
• Categories: Google, Social Media Marketing
• Comments: 1

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Ever since Google + became live, there’s been great speculation as to its effectiveness in referring traffic back to websites. Because of this, SEO Inc. decided to take a closer look at Google +.

SEO Inc. compiled statistics from eight diverse companies. It should be noted that none of the companies we recorded information from were in the publishing industry, and only one company was in the tech industry.  

The Experiment 

SEO Inc. reviewed the statistics of eight companies in varying industries. SEO Inc. looked at four companies that had Google + integrated on their websites, and four companies that did not.

For the companies that had Google + installed on their website, we took a look at the following numbers:

Facebook Launches People Talking About This & New Facebook Insights

• By: John E Lincoln
• Categories: Facebook, Social Media Marketing
• Comments: 5

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Facebook has been making a ton of changes lately, and here is yet another one… But I think you will like it: Facebook’s new the number of People Talking About This. Facebook released this update a couple days ago, but when evaluating this new feature we stumbled upon something else as well, a new Facebook Insights! In this blog we will take a look at the Facebook People Talking About this Feature, as well as the new Facebook Insights update.

Facebook People Talking About this Feature

Here is a quote from Facebook on the new people talking about this feature. “Improvements to Insights: You’ll now see a new public metric called People Talking About This underneath your fan count to show the number of people on Facebook who have engaged with your page in the last 7 days.”

This feature lists the amount of people who have engaged with your page in the last 7 days. It should be noted that demographic data for people talking about this is only available when more than 30 people have talked about a page in the 7 days preceding the last day of your selected date range.

Let’s take a look at some of the advanced metrics for the people talking about this feature.

Social Media Marketing Campaigns Now Possible on LinkedIn

• By: John E Lincoln
• Categories: LinkedIn, Social Media Marketing
• Comments: 1

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SEO Inc. is a full service digital agency. One of our core social media services is social media marketing campaigns. Because of this, we couldn’t be happier to see that the WildFire application has now been integrated with the LinkedIn platform! With the addition of this functionality, we can now run fullscale social media marketing campaigns on LinkedIn.