Internet Marketing Tips, Suggestions, & Ramblings

Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, if used incorrectly, you could find yourself losing a lot of money… with little to show for the effort. That’s a sting […]

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This month, we were named a top SEM company not once but twice. And now we’re in a sharing mood. One of the big takeaways from our recent PPC webinar was that SEO and PPC work great together. Think about it: pairing organic listings with paid advertisements can cover a wide range of potential customer […]

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One of the most common questions we get from website owners is: What is a good click through rate for a PPC campaign? This question is not as cut and dry as general click through rates for organic listings… PPC click through seems to have a much higher degree of variance based on the keyword […]

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The Bizarro World of SEO

By: | August 11, 2008 | View: 10668

Over the next few weeks we are taking a cue from DC Comic’s “Bizarro World.” Which seems appropriate since we just recently wrapped up San Diego Comic Con 08 2 weeks ago.  For the unfamiliar, Bizarro World is a society that is ruled by the Bizarro Code. “ Us do Opposite of all Earthly Things!…”  […]

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Perfect Your SEM Swing

By: | January 30, 2008 | View: 4684

For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the […]

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