7 IMPORTANT SEM LESSONS Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, if misused, you could find yourself losing a lot of money. With little to show for the effort....
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SEO + PPC ADVICE FROM AN AWARD-WINNING SEM COMPANY This month, we were named a top SEM company not once but twice. And now we’re in a sharing mood. One of the big takeaways from our recent PPC webinar was that SEO and PPC work great together. Think about it: pairing organic listings with paid...
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PPC Click Through Rates vs ROI One of the most common questions we get from website owners is: What is a good click through rate for a PPC campaign? This question is not as cut and dry as general click through rates for organic listings… PPC click through seems to have a much higher degree...
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Perfect Your SEM Strategy For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time, I’m going to skip...
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