Significant changes occur every year that seem to shake the SEO industry to its foundations. 2016 was no different—throughout the year, we saw rising trends that changed how we do SEO. Improving the user experience was a hot topic all year long, as was mobile-friendliness. And who can forget the ever-enduring regal status of content?...Read More
Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...Read More