Every year, significant changes occur that seem to shake the SEO industry to its very foundations. 2016 was no different—throughout the year, we saw rising trends that went on to change the way we do SEO. Improving the user experience was a hot topic all year long, as was mobile-friendliness. And who can forget the...Read More

Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...Read More