The Biggest SEO News

If we’re honest, the past two years have had their share of ups and downs in the SEO world. We at SEO Inc. are happy to say our year was more up than down. But you can’t deny that we all saw massive changes within the industry. From a rise in manual actions to AI algorithms, these are the stirrings of what’s to come in the future of Search.

A Move Toward Higher Quality Content

We’ll remember as the year Google made good on its promises to make Content King again. Over time, Google has let us know what they want to see from our content. With these announcements came the development of new tools that detect (and reward) sites that follow their rules. These included algorithms that rate sites by their factual content and machine-learning Google AI known as “RankBrain.” This groundbreaking algorithm “guesses” what users want to search, and it’s already more satisfactory than Google’s human engineers. This can only mean good news for search users.

But some of their actions weren’t as merciful. In mid-May, we saw Google deal a wave of manual penalties targeting sites with “thin content with little or no added value.” This move reinforced the idea that we should prioritize our content to be as helpful and optimal as any other part of our site.

 

April 21st, AKA “Mobilegeddon.”

April 21^{st—a day that will live in infamy. Well, if not for the crater it made, then for the hype leading up to it. Mobilegeddon came and went, and everyone’s rankings didn’t end up tanking like we thought they would. This was partly due to the slow rollout} of the update, which gave plenty of websites time to become mobile-friendly compliant.

Even if Mobilegeddon wasn’t everything we thought it would be, it still taught us a valuable lesson. Google wants everyone to provide users with the best mobile experience possible. Google preached that lesson early in the year when they released a wave of warnings to “fix mobile usability issues” found in some websites. With mobile expected to continue dominating the user base in 2016, everyone had better get friendly with their mobile site.

More Accessible Website Recovery

2015 wasn’t all doom and gloom from the Big Search Engine Upstairs. Google gave plenty of tips for helping business owners run their sites. And yes, that includes when a user is in the wrong and punished with a penalty. From Google’s release of their Search Quality Guidelines to the renaming of Google Webmaster Tools to the more accessible Google Search Console, we saw the task of obeying Google’s Webmaster Guidelines become even more accessible for business owners of all sizes.

 

Increased Hacking (And the Security to Fix It)

This year was a bad one for hacking, but Google had our backs in a significant way. They released a multi-part series on spreading hacking awareness, including a few tricks to prevent it from happening to you. This information came with some alarming numbers—that hacking was up 180% throughout the year. However, with Google’s suggestions to jump to HTTPS and implement 2-step verification, you can all but hacker-proof your site from some of the more common hacking methods.

Give yourself a hand—you got through a lot this year. And things aren’t likely to slow down any in 2016. Make sure you stay on top of all your SEO news. Stick with us, and we’ll keep you updated with the latest search engine goings-on.