Google My Business (GMB) is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen your online presence. After all, it helps give your company free exposure on Googles search engine which is the most popular search engine online today.
From your computer:
From a mobile device:
Yes! An optimized Google My Business listing helps your business appear in the local map pack for relevant searches, which drives traffic to your website and helps bring more customers to you. The key is to make sure your profile is complete. Do this by:
Google provides business owners with a variety of post options to promote their business. Let’s take a closer look at each one and what you can do with it.
To simplify things for you, here’s a list of the recommended creatives for all post types:
Titles are limited to 58 characters, though 35 characters are ideal. Descriptions are limited to 1,500 characters, though 100 characters are ideal.
Posts also make it easy for you to include a call to action (CTA) to better control what the visitor does after they look at your post to create a stronger marketing experience. The current available CTAs are:
Before you get too excited, the strongest way to leverage Google my business post is to plan in advance and ensure they are high quality. You want that is grammatically correct and free of errors. They should use a combination of images and text along with the CTA to showcase your brand message to potential customers.
One of the biggest benefits of Google Posts is the ability to feature timely and actionable content that can improve engagement with your audience. Planning in advance allows you to use Google Posts to highlight any special promotions, open positions, new product arrivals and launches, same day flash sales, seasonal offers, and more. Consider creating custom landing pages to match the post content to improve the customer experience.
Posts show in your GMB profile when someone searches for your business’s name on Google or views your GMB profile on Google Maps. In September 2018, Google moved the posts to the bottom of the Business Profile, where they had previously been displayed at the top. Though this caused some drop in engagement, it’s still worth using because click-through rates are still higher than the average click-through rate for a Google Display ad campaign.
After you create a post, you can share it on your social media channels to boost exposure. You can share it on Facebook, Twitter, or via email.
Even though the name may lead you to think otherwise, Google My Business Posts are not actual social media posts. The first 100 characters of the post or what shows up on the screen, so those are the most important words. Don’t use hashtags because they don’t work on the platform.
Do you need to create a new Google My Business post every day? No, but creating a new post once a week or so is a great way to keep your GMB listing fresh and active. Unless you have an event post with a start and end date, your post will go dark every 7 business days so that’s why it’s recommended to update it on a weekly basis.
Google My Business Posts are a great way to show off your business online in a unique way at the exact time a searcher is looking at your business online. As a form of advertising, they remain highly effective.
We have been recommending to clients to install Post to Google My Business Premium. It’s a great tool to use via WordPress. Every time to create and publish a new blog post you can configure Post to Google My Business to publish your post on your GMB account.
Use the Auto-post feature to instantly publish your latest WordPress post to Google My Business, based on a preset template and the posts’ featured image. Visit the Post To Google My Business website or directly to the WP Plugin Page to download.
The Post to Google My Business plugin utilizes the official Google My Business API with secure oAuth authentication to ensure your Google account is safe.
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