Internet Marketing Tips, Suggestions, & Ramblings

Facebook Adds Audio Recognition To Automatically Tag Posts With TV Shows And Songs

Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and spins it on its head regularly. And for the most part, the updates are good! Sure, people like to complain about things on the Internet so anytime anyone changes anything, you’re sure to witness the hellstorm that is an Internet backlash. Especially when it’s Facebook: Seems like the new Timeline rollout caused blood vessels to burst worldwide… And we got to read all about it on peoples’ Facebook profiles. Oh the irony.

Anyway, continuing on the path of bettering the Facebook experience, the social network is now rolling out a Shazam-like feature so songs you’re listening to and TV shows you’re watching will be included in your status updates. Kinda cool, right? (Editor’s note: We might see a decline in guilty pleasure music being listened to when making updates. Sorry, Kesha.) Facebook’s new Audio Recognition service will activate your phone’s microphone, pick up on the TV show or song you’re listening to, and tag that information in your News Feed post. To further the engagement, your friends, and anyone who sees the post, will be able to listen to a 30-second preview of the song or a see a link to a TV’ show’s page.

This isn’t just a blind update with no stats to back it up. (That wouldn’t be very Facebook of Facebook now, would it?) The social media outlet has put a lot into this update based on the company’s feeling and sharing option research that they rolled out last year, allowing users to insert emoticons and how they were feeling into their updates. According to Facebook, 5 billion posts have used the option to share what you’re feeling (excited, tired), doing (Drinking coffee, playing basketball), or what media you’re enjoying. The Facebook Audio Recognition takes this a step further to make each post a truly unique share for each user.


The sound clips for the songs will be able to play via APIs from Spotify, Rdio, and Deezer. No word yet on whether or not users will every get to share video clips from the TV show they are currently watching as licensing issues limit this ability. Instead, Facebook will display the season and episode number, a thumbnail image, and a link to the show’s Facebook Page.

What this means for other audio ID services is yet unknown, but knowing Facebook’s reach and people’s want to streamline everything, it could spell trouble.

To turn on the Facebook Audio Recognition feature,

Check out the following video that runs you through exactly how Facebook Audio Recognition works.

Facebook is hoping that this new Audio Recognition feature will further the discussion of music and television on their social media outlet. Currently, Twitter is the place these conversations are happening for the most part. Time will tell there, but this update is definitely a step in the right direction for Facebook.

US Facebook says that the Audio Recognition feature will roll out gradually to US users on iOS and Android over the coming weeks. So keep an eye out and be listening to some decent tunes. And maybe not watching Wings reruns. (Kidding. Wings ruled!)

Next up, Food and Drink Recognition… Hopefully. Because I don’t want to put my pizza down.

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About Garry Grant

Garry Grant is a veteran expert in search engine optimization and the digital marketing industry. With nearly 20 years of experience, Garry has successfully built a multi-service operation at SEO, Inc., developing proprietary technologies through complex strategic solutions. He has extensive experience in key initiatives and operational responsibilities grounded in information technology and performance management.

Garry’s expertise and esteemed reputation, coupled with SEO Inc.’s impressive client success record has earned him such accolades as Entrepreneur Magazine's 2005 Hot List for the Hottest Internet Property, Inc. 500 2007 Honorary award for Fastest Growing Private Company in America, an Inc. 500 top 50 Company in San Diego, and interviews with The New York Times, The Wall Street Journal, WIRED, Entrepreneur and The Huffington Post.

Garry Grant began his online career in 1993 creating strategic Web and e-business solutions for, The Rush Limbaugh Show, Premiere Radio Networks, Clear Channel Communications, EarthLink and Artisan Motion Pictures. Today, Garry and SEO Inc.’s highly skilled digital strategists develop proprietary technology and strategic digital marketing direction for Fortune 500 companies including, SC Johnson, McAfee,, Inc Magazine, IGN, Tacorri, LPL Financial, National Kidney Foundation, G4 TV, Fuel TV and Sony, just to name a few.