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Paid campaigns restructured around qualified lead intent and clean conversion tracking.
2x leadsIn the first quarter after restructuringRead the case study →
Turn Facebook and Instagram spend into leads, sales and ROAS you can prove. SEO Inc. manages Meta ads around revenue targets, clean conversion data and a steady creative testing cadence, not likes and impressions.
Request a free Meta ads review
Share your website and ad account goals. We will start with your tracking, offers and creative.
The algorithm is rarely the real problem. Usually it is fed the wrong goal, weak signals or tired creative, and it optimizes for exactly what it was given.
Campaigns optimized for clicks, likes or reach will find people who click and like. We set objectives and conversion events around purchases and qualified leads.
Instant forms that are too easy to submit flood sales with junk. We define a qualified lead with your team, add qualifying questions and feed CRM outcomes back to Meta.
Ads Manager, GA4 and your CRM all report different numbers. We align event definitions and windows so decisions are made on one agreed version of the truth.
The same three ads run for months, frequency climbs and costs rise. We plan new angles and formats before performance decays.
All prospecting and no retargeting, or the reverse. We balance budget across cold, warm and existing-customer audiences.
No campaign fixes an offer people do not want. We test offers and review the landing path before scaling spend.
Five moves, in this order, so every dollar after the first month is spent on better data.
We agree on revenue goals, what counts as a qualified lead and the cost per lead or ROAS you can afford, before touching the account.
Meta recommends running the Conversions API in addition to the Pixel, sending the same events through both with an identical event_name plus event_id so they are deduplicated. Event Match Quality, scored out of 10, shows how well your server events match people (Meta for Developers). We also align GA4 and connect your CRM where possible.
Prospecting, consideration and retargeting each get their own audiences and messages. Website custom audiences can hold visitors for 1 to 180 days based on Pixel activity (Meta for Developers), so we match windows to your buying cycle. See PPC remarketing.
New hooks, offers and formats (static, video, carousel, Reels) enter the account on a schedule, with clear rules for when a test wins or is retired.
Cost per qualified lead, cost per acquisition, conversion rate, frequency and landing page performance, reviewed every week with your dedicated manager.
Meta now runs most delivery decisions through AI. Our job is to give it the right goal, signals and creative, then check its work.
Meta’s Advantage+ campaigns cover three goals: sales, app promotion and leads. A campaign counts as Advantage+ only when all three levers are on: Advantage+ campaign budget, Advantage+ audience and Advantage+ placements (Meta for Developers). Legacy Advantage+ shopping and app campaigns are being migrated, and migration puts a campaign back into the learning phase, so we time it carefully.
Meta’s Andromeda system, described on December 2, 2024, narrows tens of millions of ad candidates to a few thousand for each person and improved ad quality by 8% on selected segments (Engineering at Meta). In practice, more varied creative gives it more to match.
Meta reported that its Generative Ads Model (GEM) drove a 5% increase in ad conversions on Instagram and 3% on Facebook Feed in Q2 2025 (Engineering at Meta). Better models reward accurate conversion data, which is why measurement comes first.
Advantage+ creative automatically creates variations of an image, video, carousel or catalog ad and shows each person the version they are most likely to respond to (Meta for Developers). We review every enhancement for brand fit and switch off any that misrepresent your product.
Hover, tap or tab to each card for our answer.
Less than before. Broad audiences with strong conversion signals usually win now. We use interests and lookalikes as tests, not as the foundation.
Enough for each ad set to leave the learning phase on your real conversion event. We size budgets from your cost per result, not a round number.
Watch frequency and cost per result. When both rise for two weeks, the audience has seen enough. Most accounts need fresh concepts monthly.
Instant forms bring volume, landing pages usually bring intent. We test both and judge them on qualified leads from your CRM, not form fills.
Usually not. Advantage+ placements let Meta find cheaper results across Facebook, Instagram and its other placements. We exclude only placements that prove weak.
No. Meta creates demand and search captures it. We plan both together so offers, audiences and reporting line up.
Clear steps, shared dashboards and one accountable manager.
Account structure, Pixel and Conversions API, audiences, creative and landing pages.
Revenue targets, qualified lead definition, funnel budgets and testing roadmap.
Campaigns, audiences, creative and tracking set up and verified.
New creative and offers on a set cadence, with clear win rules.
Weekly optimizations and a monthly report tied to leads, sales and ROAS.
The same people and standards behind our Meta ads work. Follow each link for the full context.
Paid campaigns restructured around qualified lead intent and clean conversion tracking.
A paid account losing money for more than 18 months was rebuilt and actively managed.
Search, paid and social programs managed together for a consumer products brand.
These results come from search and paid programs, not Meta alone, for each client’s own measurement period. See all client case studies.
Straight answers, with platform facts sourced from Meta for Developers and Engineering at Meta.
Our Facebook advertising services cover Meta ads on Facebook and Instagram: strategy, Pixel and Conversions API setup, audiences, Advantage+ campaign setup, creative testing, weekly optimization and monthly reporting tied to leads, sales and ROAS.
Advantage+ campaigns are Meta’s AI-driven campaigns for sales, app promotion and leads. A campaign is Advantage+ only when Advantage+ campaign budget, Advantage+ audience and Advantage+ placements are all turned on.
Yes. Meta recommends using the Conversions API in addition to the Pixel and sending the same events through both, deduplicated with an identical event_name and an event_id. Event Match Quality, scored out of 10, shows how well those events match people.
Meta website custom audiences use a retention window of 1 to 180 days, based on when visitors fired the Meta Pixel. We set shorter windows for cart abandoners and longer ones for considered purchases.
Meta’s Andromeda retrieval system narrows tens of millions of ad candidates to a few thousand per person, and Meta reported an 8% ad quality improvement on selected segments when it launched in December 2024. Ranking models such as GEM then choose the final ad.
Meta reported that its Generative Ads Model, GEM, increased ad conversions by 5% on Instagram and 3% on Facebook Feed in Q2 2025. Those gains depend on accurate conversion data, so we fix tracking before scaling spend.
Advantage+ creative automatically creates multiple variations of an image, video, carousel or catalog ad and shows each person the version they are most likely to respond to. We review enhancements for brand accuracy before they run.
Yes, plan for it. Meta is replacing legacy Advantage+ shopping and app campaigns with the new Advantage+ sales and app campaigns, and migration sends a campaign back into the learning phase, so we schedule it outside your peak season.
SEO Inc. has run performance marketing since 1997, so Meta ads are planned with your Google and Microsoft search campaigns. We are a Google Partner, and our team is Google Ads AI-Powered Performance certified.
We will review your Pixel and Conversions API setup, audiences, creative and offers, then show the main constraint holding results back. See how it fits with our PPC management or call 877.736.0006.
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