PPC Management: Leading Your Paid Search

PPC Management:

Is your business looking to start a new PPC campaign? Or maybe your current pay per click management company isn’t getting you the results you signed up for? Either way, SEO Inc. can help. Our highly qualified PPC team is trained to engage with your team to learn your goals, history, seasonal trends – everything to help get you ahead – and deliver comprehensive PPC management services based on your needs.

SEO Inc. Delivers Real Results

We understand what it is you’re looking for. It’s not a bunch of junk traffic to your site, or increasing your spend with nothing to show for it. You want leads. You want sales. And you want them to be profitable, given the fact that you’re spending a lot of money on PPC. Not only do we completely understand, but we are structured to deliver these results to you on time and without worry.

We follow our successful five-step plan for pay per click management:

  1. Goal Setting & Strategy Planning
  2. PPC Keyword Research & Analysis
  3. PPC Campaign Setup & Optimization
  4. Landing Page & Conversion Rate Optimization
  5. Ongoing PPC Management – Testing, Analysis, & Account Growth

Following this plan ensures that your PPC campaigns are profitable and grow with your business.

Full Service PPC Management

Not all PPC management services are made equal. Some companies don’t cover every element of PPC management, or charge you additional fees for things like shopping data feed management, or managing other marketing channels, like social media advertising. We pride ourselves on being a full-service PPC agency, and our scope of work includes:

  • Total PPC Management, including AdWords, Bing Ads, & Social Media
  • Keyword Analysis & Development
  • Targeted Ad Creation
  • Comprehensive Bidding Strategy & Budget Management
  • Landing Page & Conversion Rate Consultation
  • Competitive Intelligence Analysis
  • Campaign Structure Optimization
  • Ad Testing
  • Conversion & Call Tracking
  • Cost Per Lead (CPL) or Return On Ad Spend (ROAS) Analysis
  • Google Shopping Feed Management
  • Regular Meetings with a Dedicated PPC Manager
  • Detailed Monthly Reports

The only work that isn’t automatically included in our scope is web development and graphic design, which aren’t typically considered elements of PPC management. However, we are able to customize our contracts to include these services, if you need them.

Agency Level Partnership Benefits via Google and SEO Inc

For years, we’ve maintained the thresholds required to continue our agency level partnership with the major search engines (Google, Bing, & Yahoo). This requires every one of our team members to complete multiple rigorous certification exams, and that we continue to maintain high client retention and profitable account growth. These partnerships are stamps of approval from the major search engines that SEO Inc. is highly qualified to manage your pay per click campaigns. We also leverage these partnerships to pass on massive benefits to our clients, including:

  • Priority support: We work directly with a dedicated agency team. This means that if an issue arises, we are better equipped to solve the problem, since all we have to do is reach out to our dedicated team.
  • Early access to new technologies: Google especially is always coming out with new product betas for us to implement in our clients’ accounts. Getting these features first is a leg up on the competition that only partners like us have.
  • Strategy from the source: Working with our dedicated team, we receive additional strategy and recommendations directly from their advertising team. If you want to succeed at Google AdWords, there’s nowhere better to turn than SEO Inc., since we speak directly with Google on a near daily basis!

A Word of Caution

Unfortunately, the PPC management industry gets a bad reputation, since there are many companies out there who are trying to take advantage of you. Beware other PPC agencies claiming to do any of these things without hard proof. At SEO Inc., we recommend looking for the Google Premier Partner Badge, just like we have. This badge means that Google has personally scrutinized and endorsed our company. We also can direct you to our case studies, in which we showcase our fantastic results. Sign up with us and you might see yourself in that list!

Let SEO Inc. save you the headache of trying to manage your PPC campaigns yourself. Don’t spend hours wasting your time searching for another qualified agency when you can already see that we have what you need! Sign up for our free PPC audit and see for yourself how SEO Inc. delivers top PPC management results.

To talk to an SEO Inc Expert Analyst.