SEO Inc. earns editorial links and brand mentions from sites your buyers already trust, using white-hat outreach and digital PR that stays inside Google’s spam policies. Stronger authority for rankings, and more of the third-party coverage AI answers draw from.
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Share your website and we will start with the right growth questions.
The links that count come from relevant publishers who chose to cite you. We build the asset, find the right editors and make the pitch.
We turn your data, surveys or expert commentary into stories, then pitch reporters covering your industry. One strong story can earn coverage across many outlets.
We pitch expertise, quotes and resources to the sites that already rank for your topics. The editor decides on placement, which is what makes the link valuable.
Original research, calculators and guides give people a reason to link. Our SEO copywriting and blog writing teams build it.
We find mentions of your brand without a link, and links to pages you moved or removed. A polite request or a redirect recovers authority you already earned.
Syndicated company news builds awareness. We qualify links in distributed releases and pair them with outreach for editorial pickup. See SEO optimized press releases.
We compare your links with competitors ranking above you: page distribution, anchor variety, relevance and trust. The gaps become the outreach list.
AI Overviews, ChatGPT and Perplexity build answers from sources they trust. Coverage in respected publications connects your brand to your topic.
Google’s guidance on AI features and your website (updated December 10, 2025) states there are no additional requirements to appear in AI Overviews or AI Mode, and that the best practices for SEO remain relevant.
A trade article naming your company as a category leader builds that association with or without a hyperlink. We track both.
We run a fixed set of buyer questions through major AI assistants on a schedule and record who gets cited. It pairs with our AI SEO services.
One link from a relevant, trusted publication can outweigh hundreds from sites nobody reads. Quality beats volume.
The linking site covers your industry or your buyers’ interests.
The site earns its own organic traffic and has readers, not just metrics.
An editor chose to publish and link. No pay-to-post placements.
The link sits in the body copy where it helps the reader, not a footer or sidebar.
Brand names, URLs and descriptive phrases, not repeated exact-match keywords.
A clean site with real authors, which supports the trust signals behind E-E-A-T.
Links spread across service pages and resources, not only the homepage.
New links arrive at a pace that matches real coverage, never a sudden spike.
Google defines link spam as creating links primarily to manipulate search rankings. Its spam policies for Google web search list the practices below. So does our do-not-do list.
Sites built or bought only to link to clients are low-value content made to manipulate linking signals. We never use them.
Google lists paying money, goods or services for ranking links as link spam. Sponsored links are fine only with rel="sponsored" or rel="nofollow".
Swaps and partner pages built for cross-linking are on Google’s list.
Software that mass-creates profile, comment or forum links is named in the policy. A person researches and pitches every link we pursue.
Paid articles with ranking links or keyword-rich anchors are link spam. Our contributions are accepted on merit.
All listed by Google. We use only genuine, curated industry and local listings.
Every program starts with an audit of your existing links. Spam from a past vendor or a negative SEO attack can hold back new links, so we decide link by link what to keep, remove or disavow.
When a site has a manual action, our backlink removal and link detox team requests removals, documents every request, disavows what cannot be removed and files the reconsideration request. To strengthen a profile after cleanup, see backlink profile enhancement.
Google’s disavow tool is for links you cannot get removed. Most sites without a manual action do not need one, so we use it carefully.
| Audit check | What we look for |
|---|---|
| Manual Actions report | Any unnatural links action in Search Console |
| Anchor text mix | Over-optimized exact-match anchors |
| Linking domains | Spam networks, scraper sites, hacked pages |
| Link velocity | Sudden spikes that do not match real coverage |
| Relevance | Links from unrelated topics or languages |
Links from other websites to yours. Links from reputable, relevant sites signal your content is worth recommending.
Yes. Google still uses links to discover pages and judge relevance, and the same pages that earn trust feed its AI Overviews and AI Mode.
Google lists buying links for ranking purposes as link spam. Its systems can ignore those links, and a manual action can drop your rankings.
Social links are usually nofollow, but sharing fresh content puts it in front of editors who may link to it. See social media optimization.
Every link we earn is listed with its URL, so you can click through and judge it yourself.
Each live link with the URL, publication, anchor text, target page and date.
Pitches sent, replies, placements won and stories in progress.
Linked and unlinked mentions, plus citation checks across major AI assistants.
Rankings, organic traffic and conversions for the pages receiving links, from Search Console and GA4.
New risky links flagged early, with a recommendation for each.
Link profile cleanup and authority building inside full SEO programs. Follow the links for full context.
A franchisee’s low-quality SEO vendor created bad links and a Google penalty. We audited every link and documented removals for Google.
A staged SEO program for a site where only 5% of pages had any optimization, starting with the main pages and then the article archive. Website traffic grew from about 2 million to 7 million visits.
Search work for one of the best-known names in gaming media.
Results belong to each client’s own program and measurement period. See all client case studies.
Straight answers to the questions businesses ask before hiring a link building company.
A toxic link audit, competitive link analysis, digital PR, editorial outreach, linkable assets, link reclamation and a monthly report listing every live link by URL.
Yes. We follow Google’s spam policies for web search, which define link spam as creating links primarily to manipulate rankings. We do not use PBNs, paid ranking links, link exchanges or automated link tools.
We do not buy links that pass ranking credit. Google allows paid or sponsored links only when they carry rel="sponsored" or rel="nofollow", so any sponsorship we recommend is labeled that way.
Google states there are no additional requirements to appear in AI Overviews or AI Mode beyond SEO best practices. Credible coverage that ranks gives AI answers more trusted sources naming your brand.
Relevance, a real audience, editorial choice, in-content placement, natural anchors, trust, deep-page targets and steady growth. We judge links on these eight signals, not one third-party score.
Yes. We audit the profile, request removals, disavow what cannot be removed and file the reconsideration request. For one national franchise we contacted all 30,000 linking sites before Google reinstated it.
A monthly link log with URL, publication, anchor and date for every link, plus outreach, mentions, AI citation checks and ranking data from Google Search Console and GA4.
SEO Inc. has worked in search since 1997, is a Google Partner and built a first-in-the-nation college-credited SEO and SEM course for UC San Diego in 2010.
Tell us about your site and competitors. We will review your current link profile, flag risks and show where earned coverage can lift rankings and AI visibility. Prefer to talk? Call 877.736.0006.
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Helping businesses grow through search since 1997.
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