The CEO Corner: Make a New Year’s ReSEOlution

CEO Corner with Garry Grant

Make a New Year’s ReSEOlution!

Welcome to the CEO Corner. Join us as we offer up essential SEO tips, tricks, and best practices direct from the mind of the CEO, Garry Grant.

Make a New Year’s <ReSEOlution>

If you made a New Year’s resolution this year, chances are you’ve chosen to work on you. Whether self-improvement, getting fit, or generally living a healthier lifestyle, you’ve taken a look in the mirror and decided to step it up a notch. And that’s great. Never too late to start living well. While you focus on your body and mind, take a minute to consider your website’s health also. After all, you and your site are not as different as you may think.

You don’t just hop into a set of running shoes and beat Usain Bolt to a footrace. And you can’t just say, “I want good SEO,” and you got it. SEO is your site’s metabolism, strength, durability, and awareness all wrapped into one. But it must be worked out so your site can perform at record highs.

Make a <reSEOlution> with our SEO routine.

Recognize the Issue
You have your website and stocked it with some content and other good stuff, but no one is visiting it. What gives? Sorry, but your site is out of shape and needs some work. Not to worry. It’s fixable.

Set Your Goal
Set Your Goal image of weights
Once you’ve taken that long, hard look in the mirror (computer screen) and see that you (your site) require some work, set your course for success, and decide what you want. Are you in need of higher rankings in search engines? Are you looking for more visitors? Want more sales? Do you want your content to be shared, ultimately making you an expert and valuable source in your field? Want to build your social media game?

The answer to most of these questions should be “yes.” And that’s good. It’s not lofty. It’s realistic.

Develop Your Routine
Running Man image
You could unthinkingly work out your SEO without knowing what you’re doing. But then you’re just the guy at the gym using the equipment wrong. It’s best to see what you’re doing when you begin.

Luckily, there are resources for you. A personal trainer will help you sculpt your body and finish the race, but an SEO expert can help get your website to the top.

Get to it
Jump Rope image of person jumping rope
Put your goals into action. Enlist the help of an SEO pro to guide you through transforming your site into the reigning champ of the Internet. Your website will start to develop strengths it never knew it had.

Decent keywords? Check. Relatively good content? Check. A few regular visitors? Check. Respectable search engine rankings for a couple of different, specialized terms? Check.

When you work out your SEO, you’ll start to see these features of your site come alive. But the real test of a champion occurs in taking the following steps, working on those strengths, and honing your keywords.

Keep At It
Weight Lifting image
Results take time. Just like a 6-pack doesn’t happen overnight, your website will need a bit to go from zero to hero. But be patient, keep working hard, follow your routine, and you’ll see the results you want to see in time.

Set a PR and Keep Going
Weight Lifting image
Did you rank #1 for a relatively broad keyword because your site is firing on all cylinders? Yes, you did. Break out the bubbly! Celebrate. That’s a pretty impressive feat.

Now put down the champagne and get back to work.

It might seem like an end to the SEO building, but it is never over. With the ever-changing search engine algorithms and more competitor sites popping up, you have to stay on top of your game now more than ever.

In the coming weeks, we’ll go into detail on topics from Structured Data to Custom 404 Pages and much more.

About Garry Grant, CEO of

With over 25 years of experience, Garry Grant is one of the premier experts in search engine optimization and the Internet. Garry has worked with some of the biggest names in Web properties on several levels and is an acclaimed professional speaker and educator. He is a former member of the W3C (World Wide Web Consortium). Along with senior team members at, he has developed a college-credited syllabus, including the class titled “SEO & SEM: The Fast Track to Search Engine Optimization and Marketing.”

On top of SEO talents, Garry has played guitar with Bruce Springsteen, Bon Jovi, Ritchie Sambora, Sly Stone, and Foghat and can be seen riding mountain bikes through Carlsbad and racing the SEO Inc. He has sponsored Viper ACR.

Be sure to hit follow SEO, Inc and Garry Grant on Google+ for CEO Corner updates and news to make your site optimal!

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